Best Outreach Software

What is Outreach Software

Cold email Outreach Software, also known as a Sales Engagement Software helps you to send cold emails with your offer and get new leads. In most cases, Outreach Software is used for b2b enterprise sales. You can send direct and very personal email campaigns.

This kind of software helps you to do routine work with your email. Keep in mind that these apps are completely different from email marketing software.

Cold email Outreach vs email marketing

The common question is "I have some email marketing software and I can use it for sending emails. Why do i have to pay twice? Why do I have to use different software for email campaigns?" And this is a logical question because for not technical people it is hard to understand the difference. But we will try to explain. Firstly, email marketing software is used for mass campaigns. For example, you can send 1000, 5000, 100 000 emails at one time. All campaigns are sent from servers hosted by email marketing software vendors.

In common cases, this type of mass email campaign has nice HTML emails with images. Email providers as Google, Hotmail, etc recognize HTML in emails and the machine understands that this email is a mass campaign, not personal email very quickly. Sales engagement platforms send emails without images and HTML from your personal Gmail.

Secondly, email marketing software is used for a warm audience that gave you their contact details. For sales engagement software you have to use cold emails which you find on the internet.

The main goal of cold outreach emails is to simulate a personal approach. The recipient has to think that he received a personal email, written especially for him by a human.

Cold Outreach Software sends email from your Gmail automatically. This is a difference. Email marketing software sends all campaigns from specific servers and IP addresses. Google spots that you send emails from Gmail and is more loyal to you.

A day you can send only 100 cold outreach emails. If you send 5000 your messages will get into SPAM folder, because a human can't send 5000 emails per day. It is impossible. The common mistake is when people start sending cold emails as an outreach campaign from their email marketing software.

Email marketing software - for mass campaigns, for the warm audience, inbound approach.

Outreach campaigns - for personal campaigns, simulation of manual work in Gmail, for the cold audience, outbound sales approach.

Is a cold email outreach a SPAM

Some people say - yes, some people say no. It depends on what you send, who you send to and when you send it. If you grab an email on the internet, and you don't know who he is and send him information with the offer "how to become rich quickly ", it will get into SMAP immediately.

But if you find a personal email of a man/woman, who is a real decision-maker in a company and in need of your product - it is not a spam. it is a normal sales process. For example, you sell some software for digital marketers. You find contact details with the help of specific email finder software and send 100 personal emails which helps you to achieve 70% open rate.

Cold email outreach process is not about finding random 1000 emails and sending offers. It is about a long process similar to snipers. You create your customer avatar, find emails, verify them, and after that launch an outreach cold email campaign.

Who has to use Sales Engagement Software

In most cases, Sales Engagement Software is used for B2B enterprise sales. You can find the email of your accounts and try to schedule a meeting. For example, your customer avatar is a CMO in a company, that hosts an e-commerce business. You scrap all websites from Google that run an ecommerce business. On the website, you can find a contact form or support email. But your task is to find a personal email of CMO or CEO. You have to use specific email finder software for this process. After searching you will have some executive's email contacts. Now, you can run cold email outreach with your offer.

This kind of sales is needed for companies, which have trouble catching their customers via targeting ads. It can be C-level executives, VP of different departments, etc.

There are many ways how you can make cold email outreach campaigns.

This kind of sales doesn't work in a consumer business. If you try to sell your online training "How to cook an apple pie", and your target audience is people who like to cook, this sales strategy won't work. It works only at B2B.