Best Marketing Automation Software for Startups
Marketing automation is a must-have tool for startups who want to manage their marketing efforts and develop a perfect B2B solution without hiring more marketers. Marketing Automation for Startups helps your startup organize contacts, define the ideal customer profile, generate reports, save time, and earn more. The customization features of your CRM will allow you to tailor the software to the specific needs of your business. Key Features of CRM for Startups and Small Businesses are the following: Accurate Sales Forecast; Sales Automation and Tracking; Sales Reporting; Interroom Matching; Contact Data Management.
ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.
Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.
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What is Marketing Automation Software
Marketing Automation Software allows to automate routine processes and help marketers to improve their efforts. This kind of software is able to analyze user behavior and target customers effectively with automated messages. Emails, sms, retargeting campaigns, setting tasks and other channels can be used in the most effective way to generate sales leads.
With the help of Marketing Automation Software you can create personalized communication processes within different customer segments.
- First ad campaign shows up for people who never visited your website;
- Second campaign for those, who visited your site, but didn't submit an application form;
- Third campaign for those, who submitted the application form, but didn't make a purchase;
- Forth ad campaign for those, who made a purchase and are willing to buy another product.
The entire customer journey must be created in advance. Every ad campaign can be run and controlled automatically. There are different communication channels in the various scenarios. You get started with Facebook and Google ads followed by emails and finally you reach a customer with text messages in chat-bot and sms. Scenarios can vary. The main thing to understand about it is that Marketing Automation is a pre-designed sale funnel that a user follows and every customer segment has its different way.
The difference between simple sale funnel and Marketing Automation
To some extent they are the same. "Classical sales funnel" is a part of Marketing Automation.
Most companies have linear sales processes. For example: User gets on your website by a search engine, looks through the information, gives you a call, reads your offer, makes a prepayment, gets a product or service.
But in fact, the customer way is much more difficult. The first step involves information search and using keywords on Google. That is the exact moment when you can run your first ad. After that, he clicks on your ad and visits your website without leaving his contact details. Next step is the moment to show retargeting campaign. The customer clicks on the retargeting ad and gets on your website again.
At this stage he is reading an interesting article or watching a video, which sells your product natively. Finally, he submits the form and leaves his email. Having received his contacts you start targeting him with helpful content via emails. It is important for a salesperson to give the customer a call and find out about his needs. He adds a tag and some notes to filter the customer In CRM.
Marketing Automation Software processes it and automatically launches another campaign, after terminating the previous one. Imagine, that you have a remote with button №1, №2, №3. When you press a button, the system launches the whole series of actions and communication chain with your leads.