Best Website Builder
Landing page Builder is a perfect option for building new sites from scratch and designing beautiful landing pages without using code technology. This software facilitates the creation of the best product pages, landing pages, squeeze pages, and e-commerce websites. Drag and drop option allows you to play with design and to create your own patterns. You can also insert your own text and add pictures, and this does not require any special skills from you.
How to create a website
Attending any conference or googling a phrase "How to make a site" you come across multiple offers. Some professionals offer their services for 10 000 $, some charge 1000$, some do it for free. Every offer is good if it matches your goals. It is crucial to realize what stage your business is at. All the options are listed below.
Marketing agencies offer services to create a website and complex marketing support from the scratch. They have a team of specialists perfectly trained for this. There are plenty of different agencies, but all of them have one thing in common - their services are expensive. If you have been selling your product for a long time and you have a lot of experience, this option will be good for you. It's understandable without this article.
If you are a beginner this option is totally wrong.
Create website by yourself for free
As a matter of fact it's shareware. You just need some free time to spend and pay for a Website Builder. The cost of such software is a small. Today owning a website it is not success. It is a regular thing. To promote website today is more expensive than to create it. It can be 100 times more expensive.
Very often a freelancer can be a developer and a designer all in one face. If he offers this you shouldn't trust him. Because those are very different specialties and people who do them have a different mindset. If a freelancer can do both, in most cases it will be a poor design and a poor coding. Mind, it is better to hire a designer with a marketing mindset, who creates a website on a special Software Website Builder or a Landingpage Builder. Website editors, Pagebuilders, Landingpage Puilders, Website Builders, Sitebuilders are all the same software.
Many web designers create websites on a pagebuilder. It is quite common. You just pay for a software and for a service. It is always the right choice to have a deal with a marketer-designer, than to have a deal with a designer-developer.
Who uses Website Builders
In most cases Website Builders are used by small business that have just started. Also Landingpage Builders are used by people who want to create personal website-portfolio.
You will benefit from Websites and Landingpages Builders if:
- You need to create a simple, one page website
- You won't spend a lot of money on testing
- You want to start selling goods on the internet
- You need "To be logged in on the internet"
- You want to test business model
- You don't understand whether you need a website or not
- You make first steps in internet marketing
- You need to have a "quick start" in business
Standard features of Website Builders
Every website consists from different blocks. For example: a header with a headline, an application form, an images gallery, videos etc. The more blocks software have, the better it is.
You can see and measure all leads, conversion rate of each page and understand which ad works better.
You can create a little ecommerce shop with some products description and order card. You can setup a lot of plugins into website CMS that allow you to make a product description more attractive.
Application form editing
Your website should to receive the leads. For this you can create specific forms where user can give you email and phone number, You can create these forms on Website Builder. Also you can use specific quiz software and integrate it with different email marketing services and CRM systems.
Domain name purchase
In the Website Builder's interface you can buy the domain name. it is easier than buying a domain name from the domain registrator company. It simplifies website creation.
Mobile version and adaptivity
The big plus of Site Builders that they already have mobile version. You create your website on desktop and software automatically creates mobile version.
Integration with payment gateway
After you created your website and published the information and next step is to connect your online store to a payment gateway. The feature allows you to accept payments online.
Definitely this option is the cheapest. For a few dollars per month you will have a tool, that allows to you create and manage website by yourself, without coding and design skills.
Today there are hundreds and thousands template at your disposal. You can use ready example from your niche and just switch a text, images and contact details.
With some instruction you can create website for one hour. No doubt it will take more time to create more attractive and catchy website, but in reality, you will manage to make a plain, one page website.
Website Builder cons
Your website is nothing special
Critical to understand that your competitors are also familiar with this technology. They can create a website for two hours. Your websites will be similar to theirs and you will not be unique.
You should pay monthly or annually. You can create website based on free CMS like Wordpress, but after that you should pay for hosting. Almost the same amount will come out.
No animated infographic
You can't create amazing animated infographic icons on your website. Website builder's functionality is limited and will bind you.
Landingpage Builder trends
The Landingpage Builder era started in 2000-th and today almost all platforms have a similar functionality. They are different only in interface usability, but there are certain trends which go beyond website creation.
Ads launching and targeting with more simple interface. Today, Google ads and Facebook Ads interface is becoming more professional and launching ads are becoming harder for non technical users. Some website software has created their own ads interface and integrated it with Facebook and Google ad accounts. You can launch ads from Website Builder ad account.
Advertising is getting more expensive. Previously, you could get traffic and not measure conversion rate, because it was very cheap. Nowadays, we have a fight over each click. Some software can change website content depending on traffic source or keyword. The static website era is coming to its final. The era of clever, dynamic, websites is on its way.