Landingpage Builder

How to create a website

Attending any conference or googling a phrase "How to make a site" you come across multiple offers. Some professionals offer their services for 10 000 $, some charge 1000$, some do it for free. Every offer is good if it matches your goals. It is crucial to realize what stage your business is at. All the options are listed below.

Who uses Website Builders

In most cases Website Builders are used by small business that have just started. Also Landingpage Builders are used by people who want to create personal website-portfolio.

You will benefit from Websites and Landingpages Builders if:

• You need to create a simple, one page website
• You won't spend a lot of money on testing
• You want to start selling goods on the internet
• You need "To be logged in on the internet"
• You want to test business model
• You don't understand whether you need a website or not
• You make first steps in internet marketing
• You need to have a "quick start" in business

Standard features of Website Builders

• Block editor

  Every website consists from different blocks. For example: a header with a headline, an application form, an images gallery, videos etc. The more blocks software have, the better it is.

• Analytics

  You can see and measure all leads, conversion rate of each page and understand which ad works better.

• E-commerce module

  You can create a little ecommerce shop with some products description and order card. You can setup a lot of plugins into website CMS that allow you to make a product description more attractive.

• Application form editing

  Your website should to receive the leads. For this you can create specific forms where user can give you email and phone number, You can create these forms on Website Builder. Also you can use specific quiz software and integrate it with different email marketing services and CRM systems.

• Domain name purchase

  In the Website Builder's interface you can buy the domain name. it is easier than buying a domain name from the domain registrator company. It simplifies website creation.

• Mobile version and adaptivity

  The big plus of Site Builders that they already have mobile version. You create your website on desktop and software automatically creates mobile version.

• Integration with payment gateway

  After you created your website and published the information and next step is to connect your online store to a payment gateway. The feature allows you to accept payments online.

Sitebuilder benefits

Website Builder cons

• Your website is nothing special

  Critical to understand that your competitors are also familiar with this technology. They can create a website for two hours. Your websites will be similar to theirs and you will not be unique.

• Recurring payments

  You should pay monthly or annually. You can create website based on free CMS like Wordpress, but after that you should pay for hosting. Almost the same amount will come out.

• No animated infographic

  You can't create amazing animated infographic icons on your website. Website builder's functionality is limited and will bind you.

Landingpage Builder trends

The Landingpage Builder era started in 2000-th and today almost all platforms have a similar functionality. They are different only in interface usability, but there are certain trends which go beyond website creation.

Ads launching and targeting with more simple interface. Today, Google ads and Facebook Ads interface is becoming more professional and launching ads are becoming harder for non technical users. Some website software has created their own ads interface and integrated it with Facebook and Google ad accounts. You can launch ads from Website Builder ad account.

Dynamic content.

Advertising is getting more expensive. Previously, you could get traffic and not measure conversion rate, because it was very cheap. Nowadays, we have a fight over each click. Some software can change website content depending on traffic source or keyword. The static website era is coming to its final. The era of clever, dynamic, websites is on its way.