Best CRM Software For Nonprofits
What is CRM Systems
CRM System (customer relationship management) - allows you to optimize and automate sales processes. When you have one,two, three customers you can keep all information about leads in your head. When the number of customers became bigger you should manage them. Salesperson can use different deal stages, add tasks, send a messages and make notes about deals. CRM System make your salesforce more effective. This software replaces Excel and Google Spreadsheets.
CRM Systems can be different. What is suitable for a small online store is not appropriate for a bank and vice versa. Companies have different sale processes and for each process you should have some specific software. CRM functions are the part of marketing automation.
Why use CRM
Any business wants to sell more. For that you should have modern tools. CRM it is a "modern weapon" of you salesforce. Today, it is very difficult to build a good business without tools. CRM is a main tool at your sales department. It helps not to forget about customers, calls, follow ups and other important things.
With CRM your company will get
- Increase in sales
- Full sales reports
- All communication history in one place
- Customer list control
- All requests in one system
- Transparent sales department
- Better communication with customers
- Measurable results
What companies needs a CRM
If your company has more than two customers you need a CRM. Also, companies need a CRM if they have a long deal cycle. It doesn't depend on product you are selling and how you do it. You have a big factory and you sell pipes to large b2b companies or you have a small cosmetics online store. If you have a salesperson you definitely need a CRM.