Going to implement marketing automation and thinking about Infusionsoft by Keap? We recommend to look at similar tools to make a decision.

When people choose marketing automation tool, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, segmentation etc.

Comparing Infusionsoft by Keap with competitors clients pay attention to the campaign builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Infusionsoft by Keap. The list is based on similarity, so if Infusionsoft by Keap isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Verizon Connect

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Verizon Connect is guiding a connected world on the go by automating, optimizing and revolutionizing the way people, vehicles and things move through the world. Our full suite of industry-defining solutions and services put innovation, automation and connected data to work for customers and help them be safer, more efficient and more productive.

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

Gusto

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Gusto makes payroll, benefits, and HR refreshingly easy for small businesses.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

AppMaster.io

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AppMaster.io is a no-code platform to create and publish web and mobile applications suitable for any operating system. The platform can generate code based on the app features and design requested by the user. As a result, the user gets a complete app supported by source code and API documentation.

FreshCheq

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FreshCheq was designed by restaurant operators for restaurant operators.

ConstantContact

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Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.

MailChimp

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Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.

Windward Hub

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Windward Hub is the document solution that empowers you to easily auto-generate, build, manage, and share documents across departments, and with prospects and customers.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

How to choose Infusionsoft by Keap substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this software isn’t ready yet. All flow builders look almost identical. It's important not to look at the UX, but pay attention to the features.

In a week, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be attentive to study Infusionsoft by Keap competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 days. Lead fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it happens that good-working marketing automation software with the greatest number of features look ugly. Young apps look good, but they have few functions. You need to the app you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Fortunately, Apiway can help you. Usually, apps like Infusionsoft by Keap are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of app is like an tree, which is putting its tentacles into other platform. Tool like Infusionsoft by Keap has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Infusionsoft by Keap use systems from other categories like email marketing software, chat on website software, CRM system, sales engagement software