Going to implement marketing automation and thinking about Infusionsoft by Keap? We recommend to look at similar tools to make a decision.

When people choose marketing automation tool, in most cases they are trying to find functionality for email builder, CRM, landing page builder, lead nurturing, segmentation etc.

Comparing Infusionsoft by Keap with competitors clients pay attention to the campaign builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in price and functionality to Infusionsoft by Keap. The list is based on similarity, so if Infusionsoft by Keap isn’t appropriate for you in any way, here you can easily select the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Stellar File Repair Toolkit

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Advanced “4-in-1 specialized tool, highly recommended by users & IT professionals worldwide to repair Word, Excel, PowerPoint, and PDF files and is compatible with Microsoft Office 2019, 2016, 2013, 2010, & previous versions.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

AutomateMyApp

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AutomateMyApp is a Task Automation Service that connects multiple applications together so that you can send data from one of your applications to another and sync your data across multiple applications.

ActiveCampaign

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ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Mailify

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Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.

Vanta

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Vanta simplifies the complex, tedious process of preparing for a SOC 2 audit. With our easy-to-use gap assessment, risk assessment, and remediation tools, we cut SOC 2 prep time - saving you significant time, stress, and money.

ApplicantStack

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ApplicantStack is an online applicant tracking & onboarding system providing businesses and agencies of all sizes a better way to recruit, screen, and hire new employees. Visit us at ApplicantStack.com to request a free trial.

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

Freshdesk

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Freshdesk is a cloud-based customer support software and helpdesk solution. It is a platform with a comprehensive set of tools and features to help businesses support all the needs of their customers. Companies around the world use it to deliver exceptional customer service and experience.

Bynder

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Bynder is the fastest way to professionally manage digital files. Teams get on the same page for real-time collaborative edits and approvals, easy file sharing and storage, auto-formatting for channels and file types - it provides one central hub for all company materials and messaging. With company creative at your fingertips, your next big idea is a click away.

How to choose Infusionsoft by Keap substitute

Many marketing automation platforms are similar to each other. Apps with the same features can differ in cost by 4 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this software isn’t ready yet. All flow builders look almost identical. It's important not to look at the UX, but pay attention to the features.

In a week, you'll get used to the design, but the missing features will always annoy you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take months to replace the app. That's why you should be attentive to study Infusionsoft by Keap competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 2 days. Lead fill in the form on the website and get in the marketing automation platform (Trigger), the software sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most simple automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the contact's time zone.
4. If/else. For instance, "If a client, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 2 days and send the email. The most often used if/else parameters are: visited the site page, purchased certain items, opened certain emails, user field the contact card matches some requirements. This is information according to which you can segment the contact base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Sometimes it happens that good-working marketing automation software with the greatest number of features look ugly. Young apps look good, but they have few functions. You need to the app you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Fortunately, Apiway can help you. Usually, apps like Infusionsoft by Keap are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This kind of app is like an tree, which is putting its tentacles into other platform. Tool like Infusionsoft by Keap has to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are trying to find alternatives to Infusionsoft by Keap use systems from other categories like email marketing software, chat on website software, CRM system, sales engagement software