Top 10 GetResponse Alternatives & competitors

Planning to implement marketing automation and considering GetResponse? We advice to look at resembling apps to make a decision.

When customers choose marketing automation software, usually they are trying to find functionality for personalizing email, marketing lead database, landing page builder, lead scoring, B tests etc.

Comparing GetResponse with competitors people pay attention to the automation builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in cost and features to GetResponse. The list is based on user reviews, so if GetResponse doesn’t suit you in any way, here you can easily choose the best option for you.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

ProTexting

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ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

Sendinblue

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SendinBlue is an email marketing automation software that helps you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.

VBOUT

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VBOUT is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has an easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers full view of their contact's engagement and campaign performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up, manage their accounts and shared assets from one account.

SALESmango

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SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

Digital Pipeline amoCRM

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Digital Pipeline brings you the power to automate your entire sales process. Whether it’s showing leads targeted ads, alerting a rep to call, or even adding data to analytics, amoCRM puts all the dominoes in place. That way, leads are kept engaged and moving through your pipeline automatically. And with the repetitive tasks left to the system, your team can focus on what they do best: selling.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

How to choose GetResponse substitute

Many marketing automation apps are resembling each other. Platforms with the same features can differ in price by 2 times. The first thing you should look at is the availability of node interface. This is a basic feature of marketing automation tools and if it doesn’t include this feature, most likely this product isn’t formed yet. All flow builders look almost the same. It's important not to look at the design, but pay attention to the functionality.

In a week, you'll get used to the UX, but the lack of features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email chains set up, it's not that hard to switch to another tool. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the tool. That's why you should be careful to choosing an alternative.

What to pay attention to when analyzing the flow builder? It has 4 essential features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 3 hours. Client fill in the form on the website and get in the marketing automation app (Trigger), the software sends a Welcome email (Action). After that the app waits 3 days (delay) and sends a second email. This is the most standard automation. But there are other options. For example, "Wait until something happens". Or wait until January 10th, or wait until 10 PM in the lead’s time zone.
4. If/else. For example, "If a contact, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 3 days and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the client card matches some criteria. This is data according to which you can segment the contact base.

Studying the automation builder, you need to look carefully at all four categories of features. The more, the better. Sometimes it appears that powerful marketing automation systems with the greatest number of features look ugly. Young tools look attractive, but they have few features. You should investigate the platform you want to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've analyzed the automation builder, you should find out whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like GetResponse are the core of business IT infrastructure. It's like a digital hub for all your contact data. This kind of tool is like an octopus, which is putting its tentacles into other platform. Platform like GetResponse has to integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also those who are looking for alternatives to GetResponse use tools from other categories like email marketing software, helpdesk software, CRM software, lead management software