Top 10 Digital Pipeline amoCRM Alternatives & competitors

Planning to implement marketing automation and considering Digital Pipeline amoCRM? We recommend to investigate similar software to make the right choice.

When people choose marketing automation app, usually they are looking for functionality for personalizing email, CRM, landing page builder, lead nurturing, A etc.

Comparing Digital Pipeline amoCRM with competitors people pay attention to the automation builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Digital Pipeline amoCRM. The list is based on similarity, so if Digital Pipeline amoCRM isn’t appropriate for you in any way, here you can easily select the best variant for you.

Act-on

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Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

Convead

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Convead - is a service, that helps you increase your sales with automatic scenarios, including newsletters, widgets, popups, chat, text messages and ads.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

GetResponse

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GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

AutomateMyApp

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AutomateMyApp is a Task Automation Service that connects multiple applications together so that you can send data from one of your applications to another and sync your data across multiple applications.

Webmecanik

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Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

Omnisend

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Omnisend is an omnichannel marketing automation platform built for eCommerce. With email marketing at its core, creating effective email campaigns is easier than ever before. Using Omnisend's marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Omnisend allows you to add several channels into the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

RDstation

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RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

How to choose Digital Pipeline amoCRM substitute

Many marketing automation tools are resembling each other. Tools with the same functionality can differ in price by 4 times. The first feature you should pay attention to is the availability of flow builder. This is a basic feature of marketing automation software and if it doesn’t include this feature, most likely this tool isn’t formed yet. All flow builders look almost the same. It's important not to look at the UX, but pay attention to the functionality.

In a few days, you'll get used to the UI, but the missing functionality will always annoy you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that hard to switch to another app. But if you've already configured integrations, workflow, and have complex funnels, it can take months to change the app. That's why you should be attentive to study Digital Pipeline amoCRM competitors.

What to look for when investigating the node interface? It has 4 significant features categories.

1. Triggers. For example, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Client fill in the form on the website and get in the marketing automation tool (Trigger), the system sends a Welcome email (Action). Then the software waits 2 days (delay) and sends a second email. This is the most basic automation. But there are other options. For example, "Wait until something happens". Or wait until December 30th, or wait until 8 PM in the contact's time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 5 weeks and send the email. The most often used if/else parameters are: visited the site page, purchased certain products, opened certain emails, user field the user card matches some requirements. This is data according to which you can segment the contact base.

Analyzing the automation builder, you should look carefully at all four categories of features. The more, the better. Usually it appears that powerful marketing automation tools with the greatest number of features look uncomfortable. New tools look nice, but they have few functions. You need to the platform you plan to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. In most cases, platforms like Digital Pipeline amoCRM are the core of business IT infrastructure. It's like a digital hub for all your client. This kind of system is like an octopus, which is putting its roots into other software. App like Digital Pipeline amoCRM need to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also users who are looking for alternatives to Digital Pipeline amoCRM use software from other categories like email marketing software, chat on website software, CRM software, lead management software