Top 10 Webmecanik Alternatives & competitors

Going to implement marketing automation and thinking about Webmecanik? We advice to look at resembling software to find a solution.

When customers choose marketing automation app, most often they are trying to find functionality for email builder, CRM, website builder, lead nurturing, B tests etc.

Comparing Webmecanik with competitors clients pay attention to the campaign builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Webmecanik. The list is based on similarity, so if Webmecanik isn’t appropriate for you in any way, here you can easily choose the best variant for you.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

Convead

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Convead - is a service, that helps you increase your sales with automatic scenarios, including newsletters, widgets, popups, chat, text messages and ads.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Automizy

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Automizy is an email marketing service provider that helps you increase your open rate via AI-powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.

Yellow.ai

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Yellow.ai has been recognised by Gartner as The World’s Leading Conversational AI Platform, bringing the best of AI and Human Intelligence for CX.

Marketo

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Marketo is SaaS based marketing automation software built to help organizations to automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.

GetResponse

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GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.

EngageBay

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With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Infusionsoft by Keap

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Keap is a pioneer of CRM, when it comes to marketing automating of your small business. The platform serves more than 200,000 users globally. The tool can be used for inbound and outbound sales.

Autopilot

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Autopilot is a cloud-based email marketing and marketing automation software platform that helps companies to connect their marketing systems, automate their marketing touchpoints, and convert more customers. Autopilot's built-in integrations to marketing, messaging, lead intelligence, and CRM tools allow marketers to message consistently using email, SMS, and physical mail.

How to choose Webmecanik substitute

Many marketing automation apps are similar to each other. Platforms with identical functionality can differ in cost by 3 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this tool isn’t formed yet. All automation builders look almost identical. It's important not to pay attention to the UX, but pay attention to the features.

In a few days, you'll get used to the design, but the lack of functionality will always spite you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the automation builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 3 days. Lead fill in the form on the website and get in the marketing automation app (Trigger), the platform sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most simple automation. But there are other options. For example, "Wait until something happens". Or wait until November 20th, or wait until 10 PM in the subscriber’s time zone.
4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 5 days and send the email. The most often used if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the client card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to pay attention to all four categories of functions. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of features look ugly. Young tools look nice, but they have few functions. You look into the system you plan to use very deeply. Otherwise, it will be very painful to change it in the future.

Once you've studied the automation builder, you understand whether there are integrations with the software you need. Fortunately, Apiway can help you. Usually, platforms like Webmecanik are the center of business IT infrastructure. It's like a digital hub for all your customer. This type of tool is like an octopus, which is putting its tentacles into other tool. Tool like Webmecanik should integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also people who are looking for alternatives to Webmecanik use systems from other categories like chatbot software, helpdesk software, CRM software, sales engagement software