Planning to implement marketing automation and thinking about Yellow.ai? We advice to look at resembling tools to find a solution.

When clients choose marketing automation app, usually they are trying to find functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Yellow.ai with competitors users pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Yellow.ai. The list is based on user reviews, so if Yellow.ai doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

audits.io

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Audits.io is a fully customisable tool that works on all devices - both on and offline.

Jungo

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Mortgage and loan management solution that assists users with lead capture, listing alerts, loan document management, and more.

UpKeep

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UpKeep is the #1 mobile-first computerized maintenance management system (CMMS) on the market, developed to simplify work orders and asset management. We are positively impacting over 500,000 users around the world, from small businesses to large enterprises including Yamaha, McDonald's, Marriott, Ecolab, Anheuser-Busch, and Unilever!

Slack

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Slack is the collaboration hub that brings the right people, information, and tools together to get work done. From Fortune 100 companies to corner markets, millions of people around the world use Slack to connect their teams, unify their systems, and drive their business forward.

LinkedIn for Business

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Recruiting solution that enables businesses to create a brand page, attract talent, and hire qualified candidates.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

Audiencer

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Audiencer is a software that helps Facebook advertisers find their ideal audience by uncovering high intent interests they can target.

Asset Panda

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Since 2012, people all over the world have been using Asset Panda to replace spreadsheets, expensive scanners, and costly software for asset tracking and management. Our cloud-based system is the most flexible and customizable system available in the industry. In addition to asset management, it optimizes and streamlines everything from auditing to facilities management to calibration tracking and so much more.

Klaviyo

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Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

FMX

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FMX enables facilities managers to more efficiently and effectively track work orders, schedule resources, and plan maintenance. Our cloud-based software solution features a calendar view simple enough for anyone to use to submit, track, and manage their requests, events, and assets. Facilities owners and managers gain visibility into activities and costs, while building staff and tenants get updated status information on their facilities requests.

How to choose Yellow.ai substitute

Many marketing automation apps are similar to each other. Software with identical features can differ in price by 3 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All automation builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Yellow.ai competitors.

What to pay attention to when analyzing the funnel builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Prospect submit the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it happens that powerful marketing automation tools with the biggest number of features look ugly. New platforms look attractive, but they have few features. You should investigate the tool you going to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Yellow.ai are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of tool is like an tree, which is putting its roots into other app. Software like Yellow.ai should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are trying to find alternatives to Yellow.ai use tools from other categories like email marketing software, chat on website software, CRM software, lead management software