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I have a Doctor who is a client.

The majority of his business is non-insurance based Plastic Surgery. Other practices under his umbrella company are insurance based (ENT, Ortho, etc...). I am going to install ActiveCampaign (potentially white-labled) for the Plastics division. My question is the other divisions want the abilities as well. Should I sell each practice it's own license or should I book it under one company and segment via lists? I'm leaning individual instances, but I don't want an ongoing nightmare of managing all of them. I'm a two man shop and don't have a ton of bandwidth.

ActiveCampaign
How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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