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«Plan out the optin and sales flows in your business»

I'm new here and trying to get up and running with ActiveCampaign automation. I am just in the process of learning about how to add tags properly. Before I start creating the tags for my business I need a little help. Could someone please explain what is meant by "Plan out the optin and sales flows in your business?” My business offers a least 3 different lead magnets and various products and services. Could someone provide an example of what planning out the optin and sales flow looks like for the purpose of creating tags?

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ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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