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Why don't emails sent from ActiveCampaign reach their destination?

We hear about deliverability. Are those emails just not sent? Or they are sent and the recipient's system does something? I have one contact today who has received SOME of my emails, but not all. I see in the backend that it is sent. She checked spam and deleted folders, yet they are not there. So what to do??

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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