Going to implement marketing automation and considering Marketo? We recommend to look at similar software to find a solution.

When customers choose marketing automation tool, in most cases they are looking for functionality for email builder, CRM, landing page builder, lead scoring, A etc.

Comparing Marketo with competitors users pay attention to the HTML email builder, marketing lead database, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very resembling in price and features to Marketo. The list is based on popularity, so if Marketo doesn’t suit you in any way, here you can easily select the best variant for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Userlike

Try for Free

Offer your customers the best customer service experience through the channels of website chat and mobile messaging. With Userlike you can chat with your customers via your website, Facebook Messenger, WhatsApp, Telegram and SMS. Connect your chatbot and automate parts of your customer interactions. Born and hosted in Germany. Userlike keeps your and your customers' data safe with a 100% GDPR-compliant communication solution.

DirectIQ

Try for Free

With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.

SendX

Try for Free

SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month

Properly

Try for Free

Quality assurance platform and system of record that make it easy to implement required standards and protocols for short-term rentals.

Todoist

Try for Free

Todoist gives you the confidence that everything's organized and accounted for, so you can make progress on the things that are important to you.

Canny

Try for Free

Capture, organize, and analyze user feedback in one place to inform your product decisions. Prioritize feedback, build a roadmap, and close the communication loop with a built-in changelog.

Dynamics 365

Try for Free

Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence.

ActiveCampaign

Try for Free

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Atomic Mail Sender

Try for Free

AtomPark Software is a mass-emailing programs developer with 19 years of background in making tools for digital marketing. Atomic Mail Sender, a program for crafting and sending mass email campaigns, is a bestseller of their email marketing toolkit. Unlimited emails, free newsletter templates, HTML and visual editor and ability to use any SMTP - that is the reasons why marketers choose it.

Poster

Try for Free

Poster is a tablet Point of Sale (POS) for cafes and shops. The POS application can be launched on a laptop, Android tablet, or iPad, which significantly reduces the initial cost. Poster offers a great number of useful features for the cost twice affordable than competitors: financial and stock control, discounts, bonuses and promotions settings; built-in customizable reports; fast food mode or floor section map and supply storage notifies. Set it up in 15 minutes and start saving time and money.

How to choose Marketo substitute

Many marketing automation tools are similar to each other. Software with identical functionality can differ in cost by 3 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation platforms and if it doesn’t include this thing, most likely this tool isn’t formed yet. All funnel builders look almost the same. It's important not to pay attention to the UI, but look at the functionality.

In a few days, you'll get used to the design, but the missing functionality will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that difficult to switch to another tool. But if you've already configured integrations, business processes, and have complex funnels, it can take months to replace the tool. That's why you should be attentive to choosing an alternative.

What to look for when analyzing the flow builder? It has 4 important features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 days. Client fill in the form on the website and get in the marketing automation software (Trigger), the tool sends a Welcome email (Action). After that the software waits 4 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 10th, or wait until 9 PM in the lead’s time zone.
4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the contact doesn't have the tag "Bought product #1", wait 4 weeks and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the lead base.

Studying the automation builder, you should pay attention to all four categories of functions. The more, the better. Often it happens that good-working marketing automation platforms with the biggest number of features look ugly. New platforms look nice, but they have few features. You need to the system you going to use very deeply. Otherwise, it will be very hard to change it in the future.

After you've analyzed the automation builder, you should find out whether there are integrations with the platforms you need. Luckily, Apiway can help you. Usually, platforms like Marketo are the core of business IT infrastructure. It's kind of digital hub for all your client. This type of tool is like an tree, which is putting its roots into other tool. Software like Marketo has to integrate with most other ones. Or you’ll have to spend a lot of money and time creating custom integrations.

Also users who are trying to find alternatives to Marketo use software from other categories like chatbot software, chat on website software, CRM system, lead management software