Instagram Custom Audiences

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Instagram. You can use sources like customer lists, website or app traffic, or engagement on Instagram, to create Custom Audiences of people who already know your business.

The types of Custom Audiences you can create:

• Website Custom Audiences
• App Activity Custom Audience
• Customer List Custom Audience
• Engagement Custom Audiences

You can create up to 500 Custom Audiences per ad account. When you're ready to grow your business, you can use your Custom Audience to create a Lookalike Audience. Lookalike Audiences are lists of people to target with advertising who are similar to (or 'look like') the people currently engaging with your business.