Top 10 Bitrix24 Alternatives & competitors

Planning to implement marketing automation and considering Bitrix24? We advice to view similar platforms to make a decision.

When people choose marketing automation app, most often they are looking for functionality for personalizing email, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Bitrix24 with competitors clients pay attention to the HTML email builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Bitrix24. The list is based on popularity, so if Bitrix24 isn’t appropriate for you in any way, here you can easily select the best option for you.

Roboeyelabs

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Roboeyelabs is crm platform that helps grwing businesses in meaningful way with connecting their all customer and records in singe platform and manage them. It is used to automate you daily work routines and save your work and effort.

Efficy CRM

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Efficy CRM adapts to your needs and not the other way around. Efficy CRM enables you to grow and develop your business activity in a very structured way.

Malinko CRM

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With Malinko CRM software it is possible to organize today’s plan for tomorrow. The CRM is customer-centric and allows you to hold your customer database, like data, dropdowns, notes, etc. The tool is ideal for powerful reporting, maintaining custom reports, employee reports, and contact-based reports.

Neon CRM

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NeonCRM is a cloud-based software suite for nonprofit organizations. Its core functionality includes a constituent relationship management (CRM) system, dashboards, custom reporting, events management, volunteer management, and email marketing tools. NeonCRM also offers tiered packages with additional tools including membership management, peer-to-peer fundraising, and online store functionality.

Locobuzz

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Locobuzz is a SaaS platform which converges with technologies like Artificial Intelligence, Machine Learning, Big Data Analytics, to create a 360-degree marketing automation suite to provide a complete Digital Customer Experience.

Nutshell

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Nutshell is a sneaky powerful cloud-based CRM and sales automation tool for small businesses. The Nutshell platform offers sales process and collaboration tools, email sync with Gmail and Outlook, fully customizable reporting, and a flexible UI that can fit nearly any sales model.

SugarCRM

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SugarCRM helps businesses everywhere provide the most outstanding experiences of all time — for every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing and services are fully freed to focus on people instead of processes. We bring innovation, transparency, integrity, value and passion to all we do to cultivate customers for life.

IXACT Contact

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IXACT Contact is a real estate CRM oriented toward the agent who focuses on emails, drip campaigns, and snail mail to cultivate their relationships

Apptivo

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Apptivo is the perfect small business suite for google apps. Apptivo has CRM, Project Management, Invoicing, Timesheets and more. Apptivo's business suite consists of 40+ apps that are integrated and seamlessly work with each other. The information is shared across apps, so data once created can be used everywhere improving overall productivity.

Astute Social

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Astute Social is a comprehensive social media management platform trusted by leading B2C brands all over the world. It combines listening and brand monitoring with consumer engagement, publishing, and ad management capabilities to offer a complete solution.

How to choose Bitrix24 substitute

Many marketing automation platforms are resembling each other. Tools with identical functionality can differ in cost by 2 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the design, but look at the functionality.

In a few days, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Bitrix24 competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). After that the app waits 5 days (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until January 30th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation platforms with the biggest number of features look ugly. Young tools look good, but they have few features. You look into the system you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the apps you need. Fortunately, Apiway can help you. Usually, tools like Bitrix24 are the center of business IT infrastructure. It's like a digital hub for all your information. This type of platform is like an octopus, which is putting its roots into other system. App like Bitrix24 has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are trying to find alternatives to Bitrix24 use systems from other categories like email marketing software, chat on website software, CRM system, lead management software