Top 10 Bitrix24 Alternatives & competitors

Planning to implement marketing automation and considering Bitrix24? We advice to view similar platforms to make a decision.

When people choose marketing automation app, most often they are looking for functionality for personalizing email, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Bitrix24 with competitors clients pay attention to the HTML email builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Bitrix24. The list is based on popularity, so if Bitrix24 isn’t appropriate for you in any way, here you can easily select the best option for you.

OnePageCRM

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OnePageCRM is an easy to use sales CRM used by sales people and business owners worldwide. Ideal for small to medium sized businesses. Inspired by Getting Things Done (GTD) Productivity principles, you're encouraged to add Next Actions to ensure you always follow up with your prospects.

Less Annoying

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Less Annoying CRM is a simple customer relationship manager designed specifically for small business. Store all of your contacts and their histories, track sales leads, customize the CRM to fit your unique workflow, and manage your events/reminders.

Oracle Sales

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Oracle Sales Cloud offers an array of capabilities built to meet the essential needs of sales organizations. Easy-to-use productivity tools empowers sales with the information and guidance they need to close more deals quickly; “always-on” access even when on the go increases sales teams’ effectiveness and “right-time” insights engenders sales performance.

1CRM

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OneCRM Software, powerful and affordable online Customer Relationship & Project Management (OneCRM) Software aimed at deriving better business insights, understand market demands, innovate product/service, meet business deadlines, stay compliant, take steps forward to deliver extra services.

DonorPerfect Fundraising

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DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system.

LionDesk

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LionDesk is a cloud-based customer relationship management solution (CRM) designed for real estate professionals. Key features include contact management, lead distribution, video email and texting, task management and property management.

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

Locobuzz

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Locobuzz is a SaaS platform which converges with technologies like Artificial Intelligence, Machine Learning, Big Data Analytics, to create a 360-degree marketing automation suite to provide a complete Digital Customer Experience.

Efficy CRM

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Efficy CRM adapts to your needs and not the other way around. Efficy CRM enables you to grow and develop your business activity in a very structured way.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

How to choose Bitrix24 substitute

Many marketing automation platforms are resembling each other. Tools with identical functionality can differ in cost by 2 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the design, but look at the functionality.

In a few days, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Bitrix24 competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). After that the app waits 5 days (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until January 30th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation platforms with the biggest number of features look ugly. Young tools look good, but they have few features. You look into the system you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the apps you need. Fortunately, Apiway can help you. Usually, tools like Bitrix24 are the center of business IT infrastructure. It's like a digital hub for all your information. This type of platform is like an octopus, which is putting its roots into other system. App like Bitrix24 has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are trying to find alternatives to Bitrix24 use systems from other categories like email marketing software, chat on website software, CRM system, lead management software