Top 10 Bitrix24 Alternatives & competitors

Planning to implement marketing automation and considering Bitrix24? We advice to view similar platforms to make a decision.

When people choose marketing automation app, most often they are looking for functionality for personalizing email, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Bitrix24 with competitors clients pay attention to the HTML email builder, customer data platform, online chats, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to Bitrix24. The list is based on popularity, so if Bitrix24 isn’t appropriate for you in any way, here you can easily select the best option for you.

RUNO

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RUNO is a Modern Mobile CRM with a complete Calling Solution for your outbound and tele-sales team. With this mobile based business CRM (Telecalling + Sales), your team can be more efficient on the move. No need for laptops/Desktops. Just a power packed mobile app! From Business calls, to emails, to meetings; every interaction and every prospect is tracked till closure

Streak

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Streak CRM has gathered more than 750K+ happy customers. Small businesses use this platform primarily for their hiring purposes. In 2018 Steak platform was recognized by Google as their Top Technology partner of the year.

Copper CRM

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Copper is a CRM solution designed for its further integration with G Suite. The software resembles the look of Google products. This CRM platform is an ideal choice for small businesses that aim to increase their productivity level.

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

Top Producer

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Top Producer has been one of the most widely used real estate CRMs for a long time, with tens of thousands of agents, coaches, and brokerages leaning on it for their own business. Top Producer features drip campaigns, marketing materials, and, most notably, the Market Snapshot feature that helps keep homeowners engaged long after the transaction.

Maximizer CRM

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Maximizer CRM is a customer relationship management software suitable for businesses of all sizes, which includes sales management tools, a customer service system and marketing automation features.

Really Simple Systems

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Our CRM our philosophy is based upon taking complex applications than making them easy and affordable. Experience tells us that the majority of SMEs don't need half of the functionality available in most CRMs and will never use it. So, by applying our philosophy to our CRM we have created a system that organizations can easily adopt and use to successfully manage their business. Basically, making CRM simple!

Nimble

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Nimble can significantly simplify your operations across social media by allowing you to get aggregated posts from top social media networks like Facebook, LinkedIn, and Twitter. This CRM software is ideal for tracking the level of human interaction with your brand.

FinCRM

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FinCRM holds expertise in providing Customer Relationship Management (CRM) Software and Full Stack Office Management solutions. The company possesses prowess in developing tailored CRM software solutions with the integration of advanced features to empower your workforce and lead to the pathway of lucrative business opportunities. It also offers CRM integrated Office Management Software to streamline your internal operations, improve marketing proficiency, and upsurge productivity.

OPAL CRM

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OPAL CRM is a unique CRM Software to track and Manage Leads offline and online in a single window. It allows auto segmentation of leads, High performing CRM software for Enterprise and Small businesses. It is easy to use and fits in all budgets. It is used to streamline the everyday process of tracking the leads and Extendable Enterprise needs.

How to choose Bitrix24 substitute

Many marketing automation platforms are resembling each other. Tools with identical functionality can differ in cost by 2 times. The first thing you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this thing, most likely this software isn’t completed yet. All node interfaces look almost the same. It's important not to pay attention to the design, but look at the functionality.

In a few days, you'll get used to the design, but the lack of features will always spite you. Changing marketing automation software is very expensive. If you have the usual email chains set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Bitrix24 competitors.

What to pay attention to when investigating the funnel builder? It has 4 essential features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set may differ. The more, the better.
2. Action. For example, "Send email". This is the most basic action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 2 days. Subscriber fill in the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). After that the app waits 5 days (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until January 30th, or wait until 8 PM in the lead’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the lead doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: was on the site page, purchased certain products, opened certain emails, user field the contact card matches some criteria. This is data according to which you can segment the subscriber base.

Studying the automation builder, you should look carefully at all four categories of functions. The more, the better. Often it appears that powerful marketing automation platforms with the biggest number of features look ugly. Young tools look good, but they have few features. You look into the system you want to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the apps you need. Fortunately, Apiway can help you. Usually, tools like Bitrix24 are the center of business IT infrastructure. It's like a digital hub for all your information. This type of platform is like an octopus, which is putting its roots into other system. App like Bitrix24 has to integrate with most other ones. Or you’ll have to spend a lot of money and time making custom integrations.

Also those who are trying to find alternatives to Bitrix24 use systems from other categories like email marketing software, chat on website software, CRM system, lead management software