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I need some help with a technical issue

I used the embedded Mailchimp form for my website, but I don't know how to connect a tag to it when somebody signs up to my event. What I had in mind was the person would sign up through my website. It will trigger a tag in the backend on Mailchimp so that it sends the user a automatic email to my Zoom invite and workbook. How do I set up a tag to an embedded form?

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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