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Marketing Question

I just started my audience and campaigns, and wondering should all my new campaigns (these are just basic newsletters, some with a CTA) go in an automation sequence so that every new subscriber receives all my newsletters OR should I make the newsletters stand alone and just push out to all subscribers simultaneously when they’re published, so that I can promote my newsletter on Social (ie “this week’s topic is ______, did you get it?! If not sign up now!” If I put them all in an automation, then if I write a newsletter on, say, blood pressure, someone who joins my audience in 3 months will get it in a sequence, not on the publish date. Thoughts? Thanks!

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ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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