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Is Facebook Good For eCommerce Business?

Through this you can extend your business horizon in absolutely no time. Let’s explore how Facebook is a good platform for your business:

The best platform to skyrocket your sales:

If you have a well-established business and planning to boost your engagement across the platform, then Facebook is the best platform for you. Facebook has an active audience and will drive more sales if you are willing to invest.

Single storefront to sell across Facebook Commerce:

Facebook launched Facebook Shops on 19th May 2020 to help sellers survive during covid. You can now surface your products across Facebook and Instagram through one single storefront.

Harness the power of Facebook Page:

As an eCommerce business, listing your products via a Facebook business page can be a perfect choice. All you need to do is create a Facebook Shop or a Page Shop; through the Business Manager. Add phone number, and contact information, and link your products to your business account. Redirect customers directly to your website for checkout, increasing your store’s traffic.

Leverage Facebook Ads:

You can promote your products through Facebook Ads. Additionally, Facebook & Instagram Shopping app allows you to run Prospective and Retargeting Ad Campaigns. Furthermore, Facebook dynamic ads offer you to create personalized campaigns to showcase products based on each shopper’s interest.

Monitor your ads:

Facebook Ads Analytics provides you the insights into your campaigns. With these insights, you will be able to analyze the performance of your Facebook ads.

Use Creative features:

You can now also leverage Instagram Shopping, Drops, and Shopping in Reels. Simply connect your Facebook business page with your Instagram account and get your products across Instagram surfaces.

In-app Checkout :

To make the selling process more seamless for the seller, Facebook has launched the checkout feature for all US sellers. The feature will soon be available to more regions. Besides, all the Non-US sellers can leverage multichannel selling through solutions from partners.

Facebook for Business makes it very easy for you to reach out to your targeted demographics. Once your Facebook page is set up, you can reach your customers through Facebook ads, posts, and various marketing strategies. Thus helping you to boost your product visibility across the platform and get more engagement for your brand. 


Did you know that expanding your business to reach a wider audience has become much easier with Business partners?

So, it all boils down to the fact that there are numerous benefits of the Facebook business page; especially when your business is eCommerce. Thus, Facebook can prove to be a perfect platform for your business. But we could not decline that for new or small businesses; there are a few challenges and risks of using a Facebook business page too.

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Articles — Growthacking
ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.