Back to Community feed

Top Magento Development Trends to Follow in 2022/2023

Majority of sellers are using Magento to develop their eCommerce websites as this open-source platform offers many opportunities for online stores to grow. Also, it helps sellers provide a seamless customer shopping experience. So, you must be aware of the top Magento development trends.

It will further help you stay updated with users preferences and choices to enhance their experience. Many sellers also use Magento-based API connectors (like marketplace Integration) to make online selling even better.

Top Magento Development Trends

  • Voice Searches

Voice searches have become an important part of the eCommerce industry since its inception. Moreover, it helps customers enhance their online shopping experience. So, including this part in your Magento store will help you stay in trend and beat competitors.

  • Live Streaming

Magento is one of the platforms that offer a live streaming feature to its users. It helps users give demo videos of products or services to their buyers via live streaming. It is one of the best ways to gain potential customers and drive more attention.

  • AR and VR

AR and VR are other innovative ways buyers are preferring to buy products from an online store. They can easily test products virtually by visualizing them from all ends. It further helps them make an informed buying decision which is an important factor in building trust for a company.

  • Visual Search

In this digital age, people are using visual search to easily look for anything online. People usually use it to search for locations or landmarks. But it is now becoming popular in online selling and buying as well. Using this technology, buyers can easily find similar looking products and items to purchase. 

  • Smart Search Functionality

According to a study, 30 percent of visitors who visit an eCommerce store use the site search bar. So, it is extremely important to offer smart search functionality to attract such buyers. 

  • Magento PWA

Magento PWA is one of the trending and important Magento development trends. It simply allows Magento 2 store owners to convert into Progressive Web Store. It is the best way to target mobile users instead of launching separate Android or iOS apps for the users.

  • Responsive Web Design

First impression of everything should be good and the same is true with your eCommerce store. So, it is very important that you have a responsive website, especially when you have a Magento-based store. DesignAdviser reported that over 70% of people will return to your website if it is optimized for mobile.


Being an online store owner with an established business, you must be aware of all updates in Magento development trends. Implementing them in your store can help you stay ahead in the competition. And also earn higher revenue and boost sales.

Articles — Growthacking
ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.