Today it’s hard to find a company that doesn’t use any marketing analytics tools, because they greatly help to optimize a business’ marketing strategies and activities. Marketing Analytics Software helps organizations to manage, evaluate, and control their efforts by measuring marketing performance. These platforms contain a variety of tools that are useful for sales professionals, advertisers and marketers, such as lead management, marketing automation, email and social media management. It often includes search engine reporting, as well as an analytics dashboard. Usually it can be easily integrated with sales software. The most profit it brings to B2B companies, retail, e-commerce and some professional services like accounting, law and others.
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