If your company has any problems with lead generation, this kind of software may be an ideal solution, as it automates the capture, segmentation and assignment of leads from online sources. As a result it improves targeted marketing communications and shortens sales cycles. It provides various kinds of forms and landing pages, as well as other types of promotions, for instance, contests or surveys. It often includes deep lead segmentation according to source, demographic and behavior (with the help of lead scoring). It’s also capable of being integrated with CRM systems to make lead data recorded and stored in the CRM database. This kind of software is suitable for both B2B and B2C companies.
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