When a company starts several campaigns on different platforms, it can be difficult to measure the efficiency of all of them, and find out which ones bring more profit. Campaign Management Software tracks these campaigns through multiple channels and gives an understanding of what’s working better. It collects and analyzes customers’ data that simplify the segmentation by specific parameters, and predict the customers’ behavior. Another common feature is customer-event triggering, that automatically starts an action based on a customer activity. This kind of software also can give you recommendations for future campaigns taking in account previous ones. It’s more suitable for medium and large companies, for small organizations it may be too granular.
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