Planning to implement marketing automation and thinking about Yellow.ai? We advice to look at resembling tools to find a solution.

When clients choose marketing automation app, usually they are trying to find functionality for email builder, marketing lead database, website builder, lead scoring, segmentation etc.

Comparing Yellow.ai with competitors users pay attention to the automation builder, customer data platform, chatbots, conversations, survey builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in cost and functionality to Yellow.ai. The list is based on user reviews, so if Yellow.ai doesn’t suit you in any way, here you can easily choose the best variant for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

BigChange

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BigChange's award winning technology allows you to plan, manage, schedule & track your mobile workforce in an intuitive all-in-one solution! BigChange® is an established force in mobile resource management, offering a host of solutions that have proven to transform the way companies manage their mobile workforces and mobile operations.

SharpSpring

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SharpSpring is one of the most flexible platforms on the market, offering behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, universal CMS compatibility, and integration with hundreds of applications.

Aweber

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AWeber is one of the most well-known email marketing solutions around today. It is a solid, easy-to-use, affordable email marketing option for companies of all sizes, even those with limited time and resources for email marketing. You can get this straightforward solution up and running quickly, although it does lack any standout features, especially compared to its competitors.

Dayforce HCM

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A cloud-based HCM platform that brings together payroll, time and attendance, and HR.

PipeDrive

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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.

Calamari

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Calamari is an online Human Resources (HR) software service, designed for the profiles of all the companies. Our team created the application in the way that is the easiest to understand and employ for the end user. It is not overloaded with unnecessary functions. It has specific and crucial features, needed by companies to provide an efficient management system. With Calamari, customers only pay for what they need. Prices are made based on the size of the company with a flexible and fully adaptable range of services.

WebWork Time Tracker

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WebWork Time Tracker is a time tracking and employee monitoring software. WebWork is also a screen monitoring software that includes a wide range of flexible screenshot monitoring modes, aimed to boost employee productivity at all levels. Tracking time spent on every single project, task and other webpages/applications…WebWork offers the most accurate reports on employee productivity!

G-Lock EasyMail7

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G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.

Built for Teams

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Built for Teams creates modern, well-designed tools that help company leaders better understand and manage their most valued resource: their people.

UKG Ready

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Employee scheduling solution that helps organizations manage shifts, payroll, leaves, overtime calculations and more.

How to choose Yellow.ai substitute

Many marketing automation apps are similar to each other. Software with identical features can differ in price by 3 times. The first thing you should pay attention to is the availability of funnel builder. This is a basic feature of marketing automation apps and if it doesn’t include this feature, most likely this app isn’t formed yet. All automation builders look almost the same. It's important not to pay attention to the UX, but pay attention to the functionality.

In a month, you'll get used to the design, but the missing features will always spite you. Changing marketing automation tools is very expensive. If you have the usual email set up, it's not that hard to switch to another software. But if you've already configured integrations, workflow, and have complex funnels, it can take years to replace the software. That's why you should be attentive to study Yellow.ai competitors.

What to pay attention to when analyzing the funnel builder? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that starts a business process. The most often used triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each software for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most standard action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For example, "Wait 4 hours. Prospect submit the form on the website and get in the marketing automation software (Trigger), the app sends a Welcome email (Action). Then the system waits 3 days (delay) and sends a second email. This is the most basic automation. But there are other variants. For instance, "Wait until something happens". Or wait until November 30th, or wait until 8 PM in the subscriber’s time zone.
4. If/else. For instance, "If a customer, has the tag "Purchased product #1", send the email, if the contact doesn't have the tag "Purchased product #1", wait 4 days and send the email. The most popular if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the lead base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it happens that powerful marketing automation tools with the biggest number of features look ugly. New platforms look attractive, but they have few features. You should investigate the tool you going to implement very deeply. Otherwise, it will be very painful to change it in the future.

After you've analyzed the automation builder, you understand whether there are integrations with the tools you need. Fortunately, Apiway can help you. In most cases, apps like Yellow.ai are the core of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of tool is like an tree, which is putting its roots into other app. Software like Yellow.ai should integrate with most other ones. Or you’ll have to waste a lot of money and time creating custom integrations.

Also those who are trying to find alternatives to Yellow.ai use tools from other categories like email marketing software, chat on website software, CRM software, lead management software