WebEngage

Overview
Alternatives
Integrations

WebEngage Overview

What is WebEngage?

WebEngage is an omni-channel marketing automation and customer data platform that helps B2C businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, Text Messages, Web Overlays, Facebook and WhatsApp.

WebEngage is a full-stack marketing automation suite that drives growth for enterprise consumer businesses by enabling them to engage users via multiple channels like, Push, In-app, SMS, On-site Notifications, Web Push, Email, Facebook-Instagram, and WhatsApp. The platform's analytical capabilities also make it possible for businesses to get a 360° view of their users, product, campaigns, and compare the impact of each channel of engagement.

At WebEngage, we are obsessed with helping enterprise businesses, fuel sustainable growth via data-driven engagement across users' lifecycle. By assisting clients leverage real-time insights into users and their interactions with app, website, and campaigns, our journey designer enables businesses to seamlessly engage users at each stage.

This is why user-related data (collectively referred to as User Attributes) and behavioral data (referred to as Events & Event Attributes) lay the foundation for all your user engagement activities.

How do you position yourself against your competitors?

  1. Onboarding & Customer Success Teams:

    Integration is a very crucial affair in any association and hence, we assign a dedicated on-boarding person from our end to help you with end to end integration of WebEngage. Our tech stack is as flexible as it gets.

    While integration is a crucial step into the association, I believe customer success guidance plays an even more pivotal role in how the partnership plays out and what kind of results we can deliver for businesses. Our customer success teams have earned a reputation in the industry and setup a benchmark as to how this team should work. It is our customer success team's effort that we have been able to retain the likes of Flipkart, Goibibo, Junglee Games, Myntra, Unilever, Eros Now (and many more!) over the years and add an incredible value to their businesses.

    We assign a domain specific customer success manager as soon as the account gets created who helps with setting up the dashboard, getting started with the campaigns and scaling them. They get aligned with your KPIs, own up the goals and work with you towards achieving the same in a set timelines, hereby helping you get the best out of our comprehensive marketing stack.

  2. Domain Expertise: 
    We have an extensive experience of working with clients in major industries like Ecommerce, BFSI, OTA, OTT, Ed-Tech, Classifieds, Gaming & More. While working with amazon teams behind these businesses, we have learnt some key insights that aid the engagement and retention strategy in this verticals at scale. Through these insights we have been able to make some BIG positive impact to the top line revenue for these businesses.

  3. Not Just Web Heavy 
    Our product ethos from the start has always been focused upon multi channel engagement and retention. We are not focused heavily building out just for the Web channel. We have maintained a complete parity across the platform and clients get the same powerful features across channels. We support in totality 8 Channels of communication namely Email, SMS, Mobile Push, Web Push, In App, Onsite, Whatsapp, Facebook (To Export Audience Segments). We will soon be launching the support for Google AdWords as channel as well within this quarter making it a total of 9 channels of engagement.

  4. Journey Designer: Journey Designer has been a USP of our product for the past 4 years, We were the first marketing automation tool to release this feature in India and SEA more than 4 years ago. Since then our peers have been playing catch up in terms of capabilities and ease of use. Abilities like Call an API, Set and Change user attribute, export segment to facebook (release this quarter), Whatsapp and onsite communication as a channel, Parallel Journeys, In-depth personalization in Email drag and drop builder are just some of the features that put us right ahead.

    Apart from these features we have other exciting ones in the pipeline that get released this quarter and beyond such as Send Time Optimization (This Quarter), Send Channel Optimization, User Likelihood to churn, Flows among many others.

  5. Relays: WebEngage is the first marketing automation tool across the globe to build this within the dashboard and spare marketing teams the energy in running the ad hoc campaigns.

    Over the years we have learnt a lot from thousands of businesses using our marketing automation dashboard to accomplish their goals. We realized that there are a bunch of events which are not initiated by the user, yet are important events to trigger a communication to users. Relays fundamentally alters the way marketing automation tools have worked by giving marketing teams the capability to automate communication basis events at their end.

  6. Onsite Notifications: A very important channel for engagement most other tools don't have on their stack. WebEngage started its journey 8 years back as an onsite notification tool and therefore we have built it extensively over company's lifetime and offer our clients advanced capabilities when it comes to targeting their users onsite with hyper personalized and contextual messaging.

  7. Usual Suspects: Some of the other features like transactions campaigns, revenue module, Reachability stats, Campaign Overview, Using external data using APIs in campaigns, DND among others are just some of the features which most of our competitors don't have till this moment.

Vendor

WebEngage

Languages

German, English, Spanish, French, Italian and other 25 languages

Year Founded

2011

HQ Location

Mumbai, India

Social networks

WebEngage Support

Vendor

WebEngage

Languages

German, English, Spanish, French, Italian and other 25 languages

Year Founded

2011

HQ Location

Mumbai, India

Social networks

Top 10 WebEngage Alternatives & competitors

Going to implement marketing automation and considering WebEngage? We advice to investigate similar tools to make a decision.

When clients choose marketing automation tool, usually they are trying to find functionality for personalizing email, marketing lead database, landing page builder, lead nurturing, B tests etc.

Comparing WebEngage with competitors people pay attention to the HTML email builder, marketing lead database, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very resembling in cost and functionality to WebEngage. The list is based on popularity, so if WebEngage doesn’t suit you in any way, here you can easily choose the best option for you.

SALESmango

SALESmango

Try for Free

SALESmanago is a cloud-based marketing automation solution for small, midsize and large businesses. It caters to various industries including e-commerce, retail, hotels, guest houses, finance, banking, manufacturing, law firms, bookshop, travel agencies and more.

ProTexting

ProTexting

Try for Free

ProTexting was started by a team of SMS marketing experts that have been in the industry since 2000. Since that time, both SMS marketing in general and ProTexting itself have evolved in many ways. Our text messaging platform now serves over 9,000 brands in a wide variety of industries.

ActiveCampaign

ActiveCampaign

Try for Free

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. Since 2003, ActiveCampaign has created tools that are both powerful and easy to use – because growing businesses don't always have the time to set up new tech. Today, 80,000+ businesses use ActiveCampaign for their email marketing, marketing automation, or CRM.

Webmecanik

Webmecanik

Try for Free

Webmecanik is a marketing automation software that allows you to intelligently identify, segment and nurture unknown website visitors, leads and customers. Using an Open Source framework, it can be integrated with all major CRM's solutions on the market and more than 1.000 other systems through Zapier. This all-in-one solution enables you to create campaign scenarios and choose from many triggering criteria to send the right information to the right contact at the right time.

Klaviyo

Klaviyo

Try for Free

Klaviyo is marketing automation platform which features email marketing combined with campaigns through social media. Klaviyo features the capability to integrate with manifold platforms and to orchestrate automated customer communication in order to generate business growth.

EngageBay

EngageBay

Try for Free

With a limit of 1,000 contacts and 1,000 emails/month, Enagebay CRM suggests its users the cheapest paid plans of the 3 providers. The basic plan will cost you $12 a month per user, and it includes 10,000 contacts and the same amount of emails.

Pardot

Pardot

Try for Free

Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

Infusionsoft by Keap

Infusionsoft by Keap

Try for Free

Keap is a pioneer of CRM, when it comes to marketing automating of your small business. The platform serves more than 200,000 users globally. The tool can be used for inbound and outbound sales.

MaaxMarket

MaaxMarket

Try for Free

MaaxMarket was founded in September 2015 and the goal for the company is to create an artificial intelligence platform to automate marketing aimed at small and medium enterprise customers globally. Our principal offices are located in Boulder, CO with offshore development from our wholly-owned subsidiary office from Chennai, India.

RDstation

RDstation

Try for Free

RD Station Marketing brings together the essential tools for your company to effectively manage and automate your Digital Marketing activities: attract visitors to your website, turn them into business opportunities, close deals and monitor all your results, all in one place.

How to choose WebEngage substitute

Many marketing automation tools are similar to each other. Apps with the same features can differ in price by 3 times. The first feature you should look at is the availability of flow builder. This is a basic feature of marketing automation platforms and if it doesn’t include this feature, most likely this software isn’t completed yet. All node interfaces look almost identical. It's important not to pay attention to the design, but pay attention to the functionality.

In a month, you'll get used to the UI, but the missing features will always spite you. Changing marketing automation platforms is very time-consuming. If you have the usual email set up, it's not that difficult to change software. But if you've already set up integrations, workflow, and have complex funnels, it can take weeks to change the app. That's why you should be careful to study WebEngage competitors.

What to pay attention to when analyzing the flow builder? It has 4 essential features categories.

  1. Triggers. For example, "Form submit" is a trigger that starts a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each tool for marketing automation this set is different. The more, the better.
  2. Action. For instance, "Send email". This is the most basic action you can have. The most popular actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
  3. Delay. For instance, "Wait 2 hours. Subscriber submit the form on the website and get in the marketing automation platform (Trigger), the platform sends a Welcome email (Action). Then the software waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other parameters. For instance, "Wait until something happens". Or wait until November 10th, or wait until 8 PM in the contact's time zone.
  4. If/else. For example, "If a subscriber, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Purchased product #1", wait 3 weeks and send the email. The most popular if/else parameters are: visited the site page, bought certain products, opened certain emails, user field the user card matches some requirements. This is information according to which you can segment the subscriber base.

Analyzing the automation builder, you need to look carefully at all four categories of functions. The more, the better. Sometimes it happens that powerful marketing automation apps with the biggest number of features look uncomfortable. New platforms look nice, but they have few functions. You look into the tool you going to implement very deeply. Otherwise, it will be very hard to change it in the future.

After you've studied the automation builder, you need to whether there are integrations with the tools you need. Luckily, Apiway can help you. Usually, tools like WebEngage are the center of business IT infrastructure. It's kind of digital hub for all your subscriber. This type of app is like an octopus, which is putting its roots into other app. App like WebEngage need to integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also people who are looking for alternatives to WebEngage use apps from other categories like email marketing software, chat on website software, CRM system, sales engagement software

All WebEngage alternatives

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