Planning to implement marketing automation and thinking about VBOUT? We recommend to look at resembling tools to find a solution.

When customers choose marketing automation tool, in most cases they are trying to find functionality for email marketing, CRM, landing page builder, lead scoring, segmentation etc.

Comparing VBOUT with competitors people pay attention to the HTML email builder, customer data platform, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve made a list of top 10 competitors that are very similar in price and functionality to VBOUT. The list is based on similarity, so if VBOUT isn’t appropriate for you in any way, here you can easily find the best solution for you.

E2 Shop System

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We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

Acymailing

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AcyMailing is a reliable Newsletter and email marketing extension for Joomla.

Elorus

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Elorus is a fresh, online time tracking, invoicing and billing application catering for freelancers and SMEs. When using Elorus you can keep track of your sales & purchases, as well as monitor how your business is doing in terms of cash. Being a web application, Elorus allows access to your data from the office, your home, mobile phone or tablet.

EZRentOut

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EZRentOut is a cloud based equipment rental software that helps you grow your rental business by simplifying equipment bookings, inventory management and order management.

Cronberry

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Cronberry is the automation solution with complete effectiveness & efficiency that too at the economical market rates. The user is provided with an all-in-one package of marketing automation services with premium quality results on the go.

Drip

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Drip is the world's first ECRM (an E-commerce CRM) designed for building personal and profitable relationships with your customers at scale. E-commerce marketers around the world are starting to see their customers in true color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation. They're graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

ShipBob

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ShipBob brings next- & 2-day shipping and logistics to fast-growing ecommerce brands through software & distributed fulfillment centers

Causemo

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At Causemo, we believe fundraising should be easier and more efficient for nonprofits. Our single platform solution powers multi-channel campaigns using big data and machine learning. We fuse information about your donors with our extensive set of third party philanthropic giving data to create enriched profiles and uncover new opportunities to engage with more of your best prospects inside and outside of your known donor base. Nonprofits using Causemo see a lower cost per donor acquisition, higher conversion to second action and are fully supported from creative to execution by our team of data and fundraising experts.

Asana

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Asana is a remote work tool that helps teams orchestrate their work, from daily tasks to strategic initiatives. With Asana, you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join more than 93,000 paying organizations and millions of teams across 190 countries who use Asana to get more done.

Breezy

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Breezy HR is end-to-end recruiting software designed to optimize your recruiting process and delight your entire team. Bring everyone on board in less time (and with less hassle) with our user-friendly, feature-rich platform.

Pardot

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Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user's behavior, and personalize content across campaigns based on any number of specific criteria. You've heard the axiom, Right Place, Right Time. With Pardot, you can be sure that you're speaking to the right person at the right time with the right language.

How to choose VBOUT substitute

Many marketing automation tools are similar to each other. Software with identical features can differ in cost by 2 times. The first feature you should look at is the availability of funnel builder. This is a basic feature of marketing automation software and if it doesn’t include this feature, most likely this tool isn’t formed yet. All node interfaces look almost identical. It's important not to look at the UI, but pay attention to the functionality.

In a week, you'll get used to the UX, but the lack of functionality will always annoy you. Changing marketing automation apps is very expensive. If you have the usual email set up, it's not that difficult to change platform. But if you've already set up integrations, business processes, and have complex funnels, it can take weeks to replace the app. That's why you should be careful to study VBOUT competitors.

What to look for when investigating the node interface? It has 4 important features categories.

1. Triggers. For example, "Form submit" is a trigger that launches a business process. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each platform for marketing automation this set may differ. The more, the better.
2. Action. For instance, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 5 days. Subscriber submit the form on the website and get in the marketing automation tool (Trigger), the tool sends a Welcome email (Action). Then the app waits 5 hours (delay) and sends a second email. This is the most standard automation. But there are other variants. For example, "Wait until something happens". Or wait until January 30th, or wait until 9 PM in the person’s time zone.
4. If/else. For example, "If a customer, has the tag "Purchased product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 4 days and send the email. The most often used if/else parameters are: was on the site page, purchased certain items, opened certain emails, user field the contact card matches some criteria. This is information according to which you can segment the contact base.

Analyzing the automation builder, you need to look carefully at all four categories of features. The more, the better. Often it appears that powerful marketing automation tools with the biggest number of functions look unattractive. New tools look attractive, but they have few features. You look into the platform you going to implement very deeply. Otherwise, it will be very difficult to change it in the future.

Once you've analyzed the automation builder, you need to whether there are integrations with the apps you need. Fortunately, Apiway can help you. In most cases, systems like VBOUT are the core of business IT infrastructure. It's like a digital hub for all your client. This kind of system is like an tree, which is putting its roots into other system. App like VBOUT should integrate with most other ones. Or you’ll have to waste a lot of money and time making custom integrations.

Also those who are looking for alternatives to VBOUT use software from other categories like chatbot software, chat on website software, CRM system, lead management software