Going to implement marketing automation and considering IXACT Contact? We recommend to investigate similar platforms to make the right choice.

When people choose marketing automation software, in most cases they are trying to find functionality for email builder, marketing lead database, landing page builder, lead nurturing, segmentation etc.

Comparing IXACT Contact with competitors users pay attention to the campaign builder, marketing lead database, help desk, conversations, form builder, segmentation, number of triggers and actions and so on.

We’ve compiled a list of top 10 competitors that are very similar in price and features to IXACT Contact. The list is based on similarity, so if IXACT Contact isn’t appropriate for you in any way, here you can easily choose the best solution for you.

E2 Shop System

Try for Free

We help shops and manufacturers of all kinds and sizes work smarter for improved efficiencies, greater flexibility and bigger profits.

1CRM

Try for Free

OneCRM Software, powerful and affordable online Customer Relationship & Project Management (OneCRM) Software aimed at deriving better business insights, understand market demands, innovate product/service, meet business deadlines, stay compliant, take steps forward to deliver extra services.

FinCRM

Try for Free

FinCRM holds expertise in providing Customer Relationship Management (CRM) Software and Full Stack Office Management solutions. The company possesses prowess in developing tailored CRM software solutions with the integration of advanced features to empower your workforce and lead to the pathway of lucrative business opportunities. It also offers CRM integrated Office Management Software to streamline your internal operations, improve marketing proficiency, and upsurge productivity.

Apptivo

Try for Free

Apptivo is the perfect small business suite for google apps. Apptivo has CRM, Project Management, Invoicing, Timesheets and more. Apptivo's business suite consists of 40+ apps that are integrated and seamlessly work with each other. The information is shared across apps, so data once created can be used everywhere improving overall productivity.

KeyOffice

Try for Free

Best for small companies and self-employed persons who are looking for a secured and dedicated all-in-one application to run their daily business.

Astute Social

Try for Free

Astute Social is a comprehensive social media management platform trusted by leading B2C brands all over the world. It combines listening and brand monitoring with consumer engagement, publishing, and ad management capabilities to offer a complete solution.

Agile CRM

Try for Free

Agile CRM is an all-in-one, affordable, next-generation CRM software that is globally trusted by 15,000+businesses. This All-in-One CRM is an ideal tool for contact management, closing deals, organizing telephone services, appointment scheduling, improving project management, and adding gamification effects to your business organization.

Oracle Sales

Try for Free

Oracle Sales Cloud offers an array of capabilities built to meet the essential needs of sales organizations. Easy-to-use productivity tools empowers sales with the information and guidance they need to close more deals quickly; “always-on” access even when on the go increases sales teams’ effectiveness and “right-time” insights engenders sales performance.

Practifi

Try for Free

Practifi is the business management platform powering growing financial advice firms around the world. We’re more than your average CRM. Unlock new insights, manage your pipeline, automate operations, monitor compliance and build deep client relationships, effortlessly.

Really Simple Systems

Try for Free

Our CRM our philosophy is based upon taking complex applications than making them easy and affordable. Experience tells us that the majority of SMEs don't need half of the functionality available in most CRMs and will never use it. So, by applying our philosophy to our CRM we have created a system that organizations can easily adopt and use to successfully manage their business. Basically, making CRM simple!

Telagus

Try for Free

Telagus is a business and marketing automation software developed by Telsa Media. You can manage all of your customer data, campaigns, projects and much more. Telagus includes many features and tools which can enhance your business and help you gain more leads. From email marketing and campaigns to form builders and live chats, Telagus can help organise your activity to help reach your business goals.

How to choose IXACT Contact substitute

Many marketing automation apps are resembling each other. Apps with the same features can differ in price by 3 times. The first feature you should look at is the availability of node interface. This is a basic feature of marketing automation apps and if it doesn’t include this thing, most likely this app isn’t completed yet. All flow builders look almost the same. It's important not to look at the design, but look at the functionality.

In a month, you'll get used to the UX, but the missing features will always annoy you. Changing marketing automation apps is very time-consuming. If you have the usual email chains set up, it's not that difficult to switch to another platform. But if you've already configured integrations, workflow, and have complex funnels, it can take weeks to replace the tool. That's why you should be careful to study IXACT Contact competitors.

What to pay attention to when investigating the node interface? It has 4 significant features categories.

1. Triggers. For instance, "Form submit" is a trigger that launches a funnel. The most popular triggers are: opening an email, clicking a link in an email, reaching a goal, adding or removing a tag, closing a deal, visiting a page, etc. In each app for marketing automation this set is different. The more, the better.
2. Action. For example, "Send email". This is the most simple action you can have. The most often used actions are: add or remove a tag, send a text message, send a messenger message, set a salesperson task, update a transaction, notify someone by email, move a transaction to another stage, etc.
3. Delay. For instance, "Wait 4 days. Prospect submit the form on the website and get in the marketing automation software (Trigger), the software sends a Welcome email (Action). After that the tool waits 2 hours (delay) and sends a second email. This is the most simple automation. But there are other parameters. For instance, "Wait until something happens". Or wait until December 10th, or wait until 9 PM in the contact's time zone.
4. If/else. For example, "If a customer, has the tag "Bought product #1", send the email, if the subscriber doesn't have the tag "Bought product #1", wait 3 weeks and send the email. The most often used if/else parameters are: was on the site page, bought certain items, opened certain emails, user field the contact card matches some requirements. This is data according to which you can segment the subscriber base.

Analyzing the automation builder, you should look carefully at all four categories of functions. The more, the better. Usually it appears that powerful marketing automation software with the biggest number of features look ugly. New platforms look attractive, but they have few features. You look into the platform you going to use very deeply. Otherwise, it will be very hard to change it in the future.

Once you've studied the automation builder, you should find out whether there are integrations with the systems you need. Luckily, Apiway can help you. Most often, apps like IXACT Contact are the core of business IT infrastructure. It's kind of digital hub for all your client. This kind of tool is like an tree, which is putting its tentacles into other platform. Platform like IXACT Contact should integrate with most other ones. Or you’ll have to spend a lot of money and time developing custom integrations.

Also users who are trying to find alternatives to IXACT Contact use software from other categories like chatbot software, helpdesk software, CRM software, lead management software