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Authenticate external create-react-app custom app with shopify

I've been trying to find the appropriate resources for the last 2 days but all resources I find are for embedded apps and I hope someone can point me in the right direction at least. I have an external CRA custom app that I don't want embedded in the shopify admin. It is a custom dashboard pulling information from Sanity IO not for customers. Some of the same information is also being pulled into Shopify and displayed on the storefront. Question is how do I authenticate the app from the CRA front? I can get to the redirect address with the hmac and shop url params.. but what then? Greatly appreciate any help!

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