How to remove lead scoring after a certain amount of time has elapsed in Activecampaign
I leadscore based on articles that the leads have visited but I only want to score on articles in the past 6 months. Does anyone know if this is possible (ie; visiting a specific URL adds 5 points but after 6 months, that 5 points is removed). This is mainly because clients who have been in my database for several years could easily reach, say, 50 points, but it wouldn't indicate them being a hot lead... Any help would be much appreciated!
ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.