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What are your favorite Mailchimp features?

I’ve been using Mailchimp for a few years now, my sales figures have increased by 23%, it makes working with my audience much easier. Especially useful is the history of each client, you can track who subscribed and when, what emails he opened, what links he clicked. Then it is possible to target our advertising more successfully with this information. What's your favorite Mailchimp feature and why?

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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