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How to clean up existing list

Help please!! I want to clean up my existing list as my offer has shifted and I need to be sure I only send emails to people who want to receive them. If I send out an email to my whole list, with a button for people to stay subscribed (but said in a more exciting way than that!) how do I capture just those who clicked the button? Do I create a 'New audience' group and then set up some automation so they get a thank you email?

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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