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Personalization in email subject line

Looking for input: I am using personalization in email subject line and one of my subscribers was suspicious because of the personalization. Do you use it or have any thoughts? Thanks.

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ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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