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An automated welcoming email

So, I'm using a website which automatically provides a product upon a person's successful signing up for my mailing list. My friend who does the same thing said to put the link to the site in my "welcome email". It sounds like me means some sort of automatic email that goes to the sub. Is that the same as a landing page? I couldn't find anything on the mailerlite website about an automated welcoming email.

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ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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