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An HTML affiliate link to an email

Help needed. I am trying to add an HTML affiliate link to an email and I can't figure out how to do it.

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How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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Pipedrive
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