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FB pixel set up on ML landing page

Hello all - can anyone here help? I have my FB pixel set up on my ML landing page, but it is not letting me run lead ads, only traffic ads. I'm not sure what I'm doing wrong?

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ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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