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Backend solution to the website of a Real Estate Agency

Hi everyone! I am searching for a good backend solution to the website of a Real Estate Agency i'm going to build in Webflow. The agency wants an internal tool to manage properties and clients, that controls the listings on their websites. What tool would you use ? Zapier, Bubble ? Or maybe a CRM but i'm not super familiar with them

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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Pipedrive
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Pipedrive is a Flexible, highly focused on driving the sales, and easy-to-use CRM software built by salespeople and marketing professionals with a single goal – to simplify your sales process and assist salespeople in clinching the deals. Using Pipedrive CRM you can focus on the right people at the right time and convert those people into deals.
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