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Thinking to create 3 Ads with same audience but different Ad types i.e. Single image, Video, Carousel

will it create the competition among these and cost more because the audience is same? These ads would be lead generation ad for new residential project.

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.

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