eCommerce automation is the most innovative technology in this digital era. It is helping small businesses and entrepreneurs expand their businesses with ease. It helps them reduce costs and save time. eCommerce marketplace Integration is the perfect example of automation in the eCommerce world which is changing the course of the future and how sellers manage their online stores today.
Multichannel Integration is an API-based eCommerce solution that works as a two-way connection between multiple marketplaces and a single online store. In short, it is a tool that connects two or multiple channels and unifies their data to a centralized platform. The sellers can then manage, control, and track different activities on the connected channels from a single place.
More and more sellers are turning to Integration solutions to make their selling process easier and more efficient. According to a global survey report by McKinsey & Co, 31% of businesses use at least one fully automated function. And more businesses are likely to automate business in the coming years.
eCommerce today has become much more competitive than it was at the time of its invention. With the advancements of new technologies and the growing trust of people in online shopping, sellers have more tasks in their hands than managing orders, inventories, shipments, etc, manually on their store.
Automation simplifies many aspects of your eCommerce store, here are some of them:
So, automating the online platforms frees up sellers and their teams to focus on more important things; such as providing better customer interaction, planning creative ways to engage more customers, and analyzing sales. Even 68% of top-performing small businesses use eCommerce automation to earn higher revenue.
Automation can solve many eCommerce issues and enhance your selling experience. It helps you get most tasks done without investing a lot of effort or time in it. So, here is the list of benefits your business will get from Automation -
Easier marketing process with automated emails and scheduled social media posts
eCommerce automation makes the business workflow more convenient, efficient, and cost-effective. So, small businesses can run with limited resources and compete with bigger companies.
ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.
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