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Why Magento Sellers Must Sell their Products on Multiple Channels?

Reasons why Magento sellers must sell on multiple platforms?

Multichannel with Magento can be gearing up all your efforts to make big. It can rid your store’s emptiness of making limited sale numbers year after year. Let’s go through the real-time global insight-based benefits, reasons, and emerging online shopping trends of the global eCommerce industry.

Reason 1: High sales volume:

High sales volume always brings exceptional future business opportunities. Selling on multiple markets through different channels expands its capability to cater to shoppers’ needs globally.

Reason 2: Enormous Revenue Through Multichannel Selling:

How much revenue can you generate through selling on multiple channels? The answer is just ‘enormous’ and ‘unexpected.

More Channels for sale = More sales volume

As per Shopify, on average, multichannel selling increases revenue by 38%, 120%, and 190% with each additional channel selling.

Since the sales volume is going up, this will give rise to your entire revenue.

Look at the user story of Rachael, a retailer from the US who benefitted from selling their Magento-based products on multiple sales channels like Walmart and jet.

Reason 3: Brand Awareness and Increase in Customer Base:

Except for investing in advertising and promotions, making products available on marketplaces will automatically enhance all your brand awareness campaigns. Presence on multiple selling sites will strengthen the brand's USP and its offerings.

Reason 4: Maximization of Market Share by selling on marketplaces:

Lowering the prices, launching innovative products, and a quality assurance-oriented approach is the direct market approach. Strengthening customer relationships and updating the store with the latest eCommerce extensions will help capture the whole market easily.

Reason 5: Increase Customer Retention:

According to many marketing pieces of research, the average rate of repeat customers is 20-40%. eCommerce players are working smart on business intelligence to increase their repeat business. This is one of the backbone-building strategies of today’s eCommerce and online players. Except for the customers who live in the vicinity, single-selling channels won’t match the multichannel eCommerce customer retention rate.

Reason 6: Increase in the conversion rate of customer

Conversion and expansion both are related to each other. The more the expansion, the more the conversion. As a seller, it is crucial to get your leads turned into your customers. For this, multichannel selling builds trust and shows the strength of your brand and products. The presence of a brand on multiple global online marketplace platforms ensures the highest rate of conversion and sales.

Reason 7: Target-based selling on online marketplaces

Multichannel selling will help your online selling optimize for target-based dominant global marketplaces. It will get your store out of the non-preferable regions that are dominated somewhere by marketplaces with their unmatched sales strategies.

Reason 8: Change in Social Media Shopping Trend

Social media can nowadays be considered an ideal platform for selling online. Multichannel selling is trending in the arena of social commerce.

As per the North-American e-commerce agency Absolunet, “87% of e-commerce shoppers believe social media helps them to make a wise online buying decision. 1 out of 4 business owners is selling on Facebook. 40% of merchants use social media to generate sales and revenue.”

Reason 9: Emerging Trend of Mobile Commerce and Online Buying Behaviour

Mobile commerce is one of the fastest-growing global eCommerce dilations today. Most shoppers prefer mobile to compare product prices online. Mobile marketing is bringing the whole web commerce activities on a 6-inch screen. Using image recognition tools vital is one of the most trending tools. As per many marketing reports,’ It is projected that the Indian mobile commerce retail market will reach 80% of all retail eCommerce by 2021.

Reason 10: Feasibility To Operate & Manage Multiple Online Stores

In terms of the best extensions to create a high-performing bridge, CedCommerce Magento Extensions are the best-tested ones. It has developed the multitasking Magento Extensions, which offer a broad range of market-oriented, innovative selling features. They are designed enough to reach the global eCommerce heights most efficiently.

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.


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