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How social listening helps to make use of user-generated content

Social media and Internet users create tones of content daily, and many of their posts and tweets contain mentions of brands. This is a good chance for your company to convert them to brand advocates!

Keep reading to find out how to define brand lovers in cluttered social media feeds and use user-generated content like a pro.

How to implement marketing automation?

ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.


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