Hi. I recently started a company selling power tools, and now I’m on the long hard road of choosing a CRM system. I’m only a beginner, so I need something simple and cheap, but reliable. So I narrowed down the choice to Pipedrive, as their plans are not so expensive, and Hubspot CRM. It’s free, but is everything okay with it? Which CRM will suit me best? Please share your thoughts on that point.
PipeDrive vs Hubspot CRM
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Positive argument for “PipeDrive”
Pipedrive offers a beautiful and fairly intuitive interface that is easy to navigate. Once you register, you can go through a 7-step setup process, so you're sure not to forget anything. It's not cluttered with unnecessary information and you can easily find data about your leads and sales. After all, we primarily need a CRM to quickly find out what's going on, where leads are in the sales process, how engaged they are, and whether you need to contact someone, etc. You can customize the deal pipeline to suit your needs. It's very easy to move deals through the pipeline by dragging and dropping them between columns, like cards in Trello.
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Positive argument for “PipeDrive”
Pipedrive wins with their low price. Their plan starts at $18 per month per user. This is a fairly reasonable price for such a CRM system and its feature set. It’s also important that you don’t pay for the number of contacts but the number of users. So you don't have to worry about counting the number of your contacts each time. If you have 3 managers in your sales department, then you’ll always pay only for 3 managers. Also, the plans are designed in such a way, that you don’t pay for extra features.
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Negative argument for “PipeDrive”
Pipedrive is more focused on sales management than marketing. That means you won't find the automation builder module. You won't be able to run campaigns on specific triggers and actions. To use this feature, you need to integrate Pipedrive with another software, such as Activecampaign, but you’ll have to pay for both tools, which is not so profitable anymore.
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Negative argument for “PipeDrive”
All communication is now moving to messengers. People stop reading emails, so it's important to be able to communicate via messengers: WhatsApp, Telegram, Facebook Messenger, etc. Some customers don’t even like to talk on the phone. It's important that a manager can write messages and make calls via messengers from the Pipedrive interface so that his interaction history with clients can be tracked.
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Negative argument for “PipeDrive”
Pipedrive has a 14-day trial period, but there’s no free plan like Hubspot. So if you're just starting your business and don't have the money for a CRM system, then Pipedrive won't work for you.
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Positive argument for “Hubspot CRM”
The most important thing that makes people choose this CRM system is that it's free. The free HubSpot CRM plan is quite generous - you can add unlimited users and 1 million contacts. There's integration with Gmail and Outlook, form, and email customization. There’s also the ability to create tasks and goals for your team.
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Positive argument for “Hubspot CRM”
Hubspot offers a very user-friendly system, with an easy-to-use interface and lots of customization options. Before you get started, you can watch a helpful overview of the CRM system to understand how everything works. Finding the information you need (deal, contract, contact, etc.) is easy, and you can even organize your dashboard to display the information important to you. You can also see how your salespeople are working right in your dashboard.
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Negative argument for “Hubspot CRM”
The free Hubspot CRM plan seems quite attractive and tempting at first glance, but its features at free plan are mainly focused on getting leads, not on building a long-term relationship with you. If you’re a small company this plan might be enough for you, but once you start expanding and want to implement the marketing automation module you’ll have to pay at least $50 a month for the most simple plan. You can find a much cheaper alternative, but will you want to switch from one CRM system to another?
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Negative argument for “Hubspot CRM”
HubSpot's pricing on their CRM is always free. At first, glance that seems cool, but it's not what it seems. To get the best out of HubSpot, you'll need a marketing automation module. With the free plan, you only get limited features. If you're a beginner, those limitations may be enough for you. But as your business grows, you'll have to pay at least for the Starter plan, which costs $50 a month. And upgrading to a professional plan will cost you $800 a month. Hubspot it's not much better than other systems, and it costs many times as much.
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Negative argument for “Hubspot CRM”
Messengers are gaining popularity right now. Customers are more likely to open messages than an email. But Hubspot doesn't have great integration with messengers. Right now it’s impossible to write to a customer in any of the messengers directly from Hubspot to be able to see the history of the manager's interaction with him.
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