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Battle of Approaches

Is the marketer responsible for product sales?

The marketer is responsible for product sales
VS
The marketer isn't responsible for product sales

Hi guys, a have a controversial issue, and I would like to read your opinions on this point. I have a makeup store, and recently I hired a lot of new employees including a new marketer. And since that our sales decreased a bit. Is it because of a marketer or is it the fault of sales staff?

Results

Is the marketer responsible for product sales?

52% points
48% points

The marketer is responsible for product sales

The marketer isn't responsible for product sales

Votes — 15 points
2 positive arguments
0 negative arguments
Votes — 14 points
2 positive arguments
0 negative arguments
The marketer is responsible for product sales
The marketer isn't responsible for product sales

Positive & Negative Arguments

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Positive argument for “The marketer is responsible for product sales”

In general, an effective marketer should understand the situation in which he finds himself

9

If a specialist isn’t ready to be responsible for sales, most likely he doesn’t believe either in the company or in the product he is driving traffic to. The competent and responsible marketer understands the product he is promoting, supports the ideology of the company, and takes up the task only if he believes in it

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Positive argument for “The marketer is responsible for product sales”

He can build a competent strategy to promote the product

6

Thanks to the fact that the marketer communicates more closely with consumers, knows their needs and pains, he can build a competent strategy to promote the product. If the marketer can influence these indicators, if he is listened to, then he may be responsible for sales, because he’ll have the tools to adjust the situation. He will be a full-fledged member of the team, not a bystander

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Positive argument for “The marketer isn't responsible for product sales”

Poor sales team performance

7

There are often situations where a marketer makes an impressive amount of traffic, but because of poor sales team performance, deals aren’t closed. Even the highest quality leads provided by the marketer can easily walk go because of unqualified sales staff

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Positive argument for “The marketer isn't responsible for product sales”

Poor understanding of the quality of the product itself

7

A marketer may have an understanding of tactics to drive a lot of traffic, but at the same time may have a poor understanding of the quality of the product itself. A marketer may not understand if the product is good or not. The number of leads, in this case, he can still create, won’t convert. In such a situation, it’s worth figuring out who is to blame: the sales department, technical support, or the fact that the product itself is bad.

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