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Battle of Software

Email vs Chatbot

Email
VS
Chatbot

Hello. I sell online language courses, so I need to contact my customers constantly. Which way of communication is more convenient email or chatbots? What are the positive and negative points?

Results

Email vs Chatbot

29% points
71% points

Email

Chatbot

Votes — 2 points
2 positive arguments
3 negative arguments
Votes — 5 points
3 positive arguments
2 negative arguments
Email
Chatbot

Positive & Negative Arguments

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Positive argument for “Email”

It’s cheaper than a chatbot

13

Comparing two ways of communicating with users - email and chatbot - you can see that email is much more profitable and cheaper than a chatbot. The email has been on the market for much longer and can offer more options for sending marketing emails. Most email tools don’t charge for using their features at all and it’s possible to send a certain number of emails for free. This is a goldmine for companies, allowing them to save on sending a large number of emails, or not spend a penny at all. Collecting your email contacts database, you can be sure that it won't disappear. This is quite different from the way chatbots work: a company will have to pay a large sum of money each month for using a contact base. In addition, if you get the user's email, you can send him endless emails until the person unsubscribes himself.

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Positive argument for “Email”

100% audience reach

12

By collecting users' email addresses, if you do it right, you can guarantee that the recipient will receive your message. By choosing to communicate via email, it’s possible to communicate with a large number of people who need such messages. This is the big difference between email and a chatbot. For example, writing a post on Facebook, you’re not guaranteed that your post will be seen by your customers because the Facebook algorithm decides by itself whether to show your message or not. Using email a person decides what to do with this email, in contrast to Facebook or Instagram, where it's up to the platform to decide whether to show the post or not. Email is a great way to reach the entire audience of your product and segment it so that your messages are received by those who need them

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Negative argument for “Email”

Low Open Rate

10

Despite the high level of audience reach, emails have a huge probability of not even being opened. Most users just immediately delete such emails without reading them. Since email newsletters have become very common in today's world, people are already tired of them and it’s almost impossible to interest a client with their help. When choosing email you should take into account this fact and think about a competent strategy for the mailings. But even thoughtful emails can fail to reach the final recipient: present-day email clients offer their users filtering emails from spam using special built-in algorithms. Offers sent to the email in such cases are likely to fall under the anti-spam filter and the recipients will never see them

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Negative argument for “Email”

Good for B2B, bad for B2C

7

Email is still one of the primary channels for engagement in B2B since the owners of such businesses are older people who are used to discuss necessary issues through emails. But in B2C, the opposite is true - most brands have moved all communication to messengers. Such companies almost stopped using email. Using messengers provides a faster process of two-way communication with customers, unlike email, where users often have to wait several hours and sometimes several days to have their problem solved

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Negative argument for “Email”

The younger generation doesn't use email

6

Today's technology isn't standing still and constantly evolving. The pace of life is accelerating and the younger generation prefers to choose communication in TikTok, Snapchat, Instagram, and other messengers. Today's girls and boys don't have email at all, so you can't reach them that way. If your audience is the younger generation, then communicating via email isn’t a good choice

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Positive argument for “Chatbot”

Improved customer interaction

5

Today's chatbots make it possible to provide a faster response to a customer's message. Statistics say that more than 80% of users open messages received from chatbots. A lot of consumers need help: e.g., when shopping online, making an appointment at a medical center, ordering deliveries from restaurants, etc. Chatbots can help in these situations. They allow you to help quickly and in real-time, offer the customer the necessary links or content. Using chatbots you can give the customer a feeling that the business representative is always online, can solve any problems, and help at any time of the day. Using email is simply impossible for this purpose

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Positive argument for “Chatbot”

Accurate monitoring of consumer data

8

It may seem like the chatbot is only capable of answering customer questions, but its functions also include monitoring consumer data. The chatbot constantly collects information from customers: feedback, ratings, ideas, and suggestions. This helps to use such data to improve the business or services offered. In addition, the data collected by chatbots can be useful in compiling statistics on user needs, evaluating the success of products and services, and increasing the effectiveness of marketers

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Positive argument for “Chatbot”

It can be connected with most social networks and messengers

5

When planning your business, it’s better to immediately think of potential promotion channels for your products and pay special attention to the company's strategy with the help of social networks and messengers. The modern world is such that it’s impossible to imagine life, work, or leisure without the presence of messengers and social networks. They have firmly and confidently taken their place in everyone’s schedule. Thanks to chatbots' ability to integrate with any social networks and messengers, they have a huge advantage over email marketing. Using chatbots, it's possible to increase the effectiveness of your social media marketing with minimal financial outlay

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Negative argument for “Chatbot”

Communication channel burns out quickly

6

When subscribing to a bot, for example, in a Telegram channel, at first, a person is very interested, he gives feedback, reads posts, asks questions. But later, his interest begins to wane and gradually fades, after which the user unsubscribes. If we are talking about chatbots integrated into social networks or sites, the picture is that: the user looks for the help of chatbots and is interested in the content they offer only when he needs this help and when he’s on the appropriate page of the website. At other times, the need to use a chatbot falls away and the person leaves

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Negative argument for “Chatbot”

They’re not free

7

When a company brings a person who offers its chatbot, it needs to consider the need to make a monthly fee for the user to stay in your database. Such expenses aren’t very pleasant, especially if you take into account the fact that having a user on the platform doesn’t guarantee that he will perform any actions: buy your product or service. If you do not pay money to the service, it is possible to lose the entire user base without being able to save it. This is very unpleasant, considering that a huge amount of marketer's time and effort has been spent on it

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