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Battle of Software

Mailchimp vs MailerLite

Mailchimp
VS
MailerLite

Hi. I own a fitness center, and I want to increase attendance. I think it would be okay to make an email newsletter, but which tool is better Mailchimp or MailerLite?

MailerLite
MailChimp

Results

Mailchimp vs MailerLite

9% points
91% points

Mailchimp

MailerLite

Votes — 2 points
2 positive arguments
2 negative arguments
Votes — 20 points
3 positive arguments
2 negative arguments
Mailchimp
MailerLite

Positive & Negative Arguments

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Positive argument for “Mailchimp”

It has a website builder

18

Mailchimp gives users the ability to build a customized website with its built-in website builder in a few hours. The intuitive visual builder contains multiple designed palettes and themes to make it simple and intuitive to set up for any business. Changes when creating pages are made in real-time. You don’t need to leave the editor to see the changes made, everything can be seen right from the page

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Positive argument for “Mailchimp”

Free starter plan

17

There’s a free mode that is optimal for small business needs. Using it, you can email up to 2,000 contacts per month. By the way, the free plan offers a good selection of minimal features to get started with email marketing for your small business. As your business needs grow, it's easy and free to upgrade to a more feature-rich plan with more tools

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Negative argument for “Mailchimp”

Failed design update

19

Since the last design update, Mailchimp has become very difficult to navigate. The interface has become incomprehensible and awkward, with no logic whatsoever. Customers who previously used Mailchimp for their business processes were unhappy with the changes. Many preferred to consider switching to a more user-friendly email tool with an intuitive interface. This subsequently provoked a significant exodus of users from Mailchimp to other similar apps.

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Negative argument for “Mailchimp”

Incorrect pricing policy

14

Mailchimp's pricing plans don't stand up to criticism. For the money that Mailchimp offers to pay to use their tools, users can buy stronger ones that will be much more powerful than Mailchimp's tools. This pushes customers away in a big way, causing them to consider choosing another more customer-centric software in terms of pricing. In addition, despite having a free plan, most of the necessary features are only available for a fee. Paid plans, unfortunately, cannot be called cheap and affordable

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Positive argument for “MailerLite”

It’s cheaper than MailChimp

17

Even though MailChimp has been on the market much longer than MailerLite, MailerLite has all the features that MailChimp has. The main, and nicest difference is that all of these features in MailerLite cost a lot less than MailChimp. And this is one of the main criteria which should be considered when choosing the right email marketing tool. The well-thought-out pricing policy of MailerLite attracts more and more people. Now you can get all the necessary tools for your business for less money and thus reduce marketing costs. For every company, this is a cornerstone when planning a budget

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Positive argument for “MailerLite”

Nice, user-friendly interface

17

When choosing a program, many users, first of all, pay attention to the usability of the interface. When creating their product, developers should pay a lot of attention to user-friendliness, aesthetics, and most importantly, the comprehensibility of the interface for the end-user. MailerLite does it just fine - the interface is intuitive for any user. All necessary options are located so that a person with any level of technical literacy can use them without spending extra time to study the intricacies of working with them. The ease of use of MailerLite provides the service with a huge influx of new fans. Because of this, its popularity grows faster and faster every day

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Positive argument for “MailerLite”

Quality-driven email marketing

12

Although MailerLite has only one feature - email marketing, it's made with high quality, no-frills. The developers didn't want to create a "Frankenstein monster" with superfluous features to impress users with multiple functions. They focused only on basic integrations aimed at expanding the customer database. It was a deliberate company policy not to add their CRM and site builder to MailerLite, stopping at the point where they were just going to make a well-run email marketing tool. Thanks to a clear focus on small business, carefully selected and brought to perfection functionality, the developers have achieved a high quality of tool at low prices

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Negative argument for “MailerLite”

It’s not suitable for large businesses

14

MailerLite's functionality doesn't allow you to analyze your mailings, you can't get a full report on them. You won't be able to test the results when you create your own email design. The presence of the above-mentioned tools is absolutely necessary for the needs of large businesses because they provide an understanding of the company's chosen strategy and help correct further steps to promote the product

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Negative argument for “MailerLite”

Few contacts on the free plan

12

The most important disadvantage of MailerLite at the moment is a very low number of contacts on the free plan. The developer gives you the opportunity to send emails to as few as 1000 recipients per month. Such reduced capabilities discourage some users with a small budget but a large customer base, as it doesn’t allow them to use the free plan

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