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Battle of Features

CRM feature in ActiveCampaign vs CRM features in HubSpot

ActiveCampaign CRM
VS
HubSpot CRM

Hi guys. We sell construction materials, and now we’re choosing a CRM for sales managers to make outcome calls. We’re thinking about AciveCampaign CRM and Hubspot CRM, please share your thoughts about these two. Are they good or not for this purpose?

ActiveCampaign
HubSpot

Results

CRM feature in ActiveCampaign vs CRM features in HubSpot

8% points
92% points

ActiveCampaign CRM

HubSpot CRM

Votes — 3 points
3 positive arguments
4 negative arguments
Votes — 35 points
3 positive arguments
1 negative arguments
ActiveCampaign CRM
HubSpot CRM

Positive & Negative Arguments

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Positive argument for “ActiveCampaign CRM”

Along with the CRM, you get powerful email marketing and marketing automation modules

21

Although the CRM module in Activecampaign paid, you get a powerful marketing automation system with it. Using such a set of tools will cost you many times less than using the free Hubspot CRM in conjunction with the other marketing automation tools. By the way, marketing automation Activecampaign with its large number of triggers, actions, segmentation of contacts, detailed reports, etc. isn’t inferior to Hubspot.

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Positive argument for “ActiveCampaign CRM”

Powerful Lead Scoring

18

Thanks to the powerful Lead Scoring function, we sort leads by their engagement, so we only call those who are already warmed by our content and interested in our product enough. Managers don't make cold calls. You can set up automation and managers will receive tasks to call when a client has scored a certain number of points. You can set up how many points you can assign for each action

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Positive argument for “ActiveCampaign CRM”

Site tracking feature

23

A very advanced and useful feature. Our sales managers, before they make a call, look at where our client has been, what pages he has visited, and how many times. This gives an understanding of what the client likes best and helps with the sale. For example, if you have a pet store and you see that your client is surfing the dog food pages, you already know what to offer him in the conversation

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Negative argument for “ActiveCampaign CRM”

It's impossible to create a contact without email

15

Since Activecampaign is primarily an email marketing tool, it’s not possible to create a contact without email. So if your business has a call center and a lot of incoming calls, this CRM won’t be suitable for you, because you won't be able to create a client card. You'll have to find out the client's e-mail and in most cases, it’s not convenient. Hence another problem, you can't create integration with call-center software

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Negative argument for “ActiveCampaign CRM”

Interface design

14

While the CRM in Activecampaign is intuitive, the interface design leaves much to be desired. It's ugly and in most cases uncomfortable. Our managers are constantly complaining when working with this CRM. Reminds me of the design from the 2010s. I heard that it’s much better, prettier, and more convenient in Hubspot

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Negative argument for “ActiveCampaign CRM”

There’s no integration with chatbots

15

In Activecampaign there’s no integration with chatbots at all because the system itself doesn’t allow you to create a contact without email. To implement chatbots, you need to use some other software. This is why we started using Manychat separately. In Manychat you can make a chatbot, and they also added an email newsletter function. It would be nice if some vendor would make it all in one: both chatbots and cool email marketing. Unfortunately, most of the time, either chatbot is good or email marketing automation. It's a straight-up pain. No CRM system can do proper integration with chatbots right now

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Negative argument for “ActiveCampaign CRM”

Tariffing goes per number of contacts, not per sales person

15

It’s not very convenient pricing, because using a CRM system we are used to paying for the number of sales people who use the system, not for contacts. Our CRM has 20,000 contacts and 3 managers on staff. In Activecampaign I have to pay $155 per month, while in Pipedrive I would pay $99 per month for 3 managers (if we take the Advanced plan, which also has automation)

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Positive argument for “HubSpot CRM”

Nice and clear interface

16

Hubspot, unlike Activecampaign, has a nice design and user-friendly interface. It's easy to use and intuitive. Everything is easy to find. When we registered on Activecampaign our first thought was that they had developed the design 10 years ago and never went back to it. In my opinion, this is no longer acceptable in 2021

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Positive argument for “HubSpot CRM”

Free CRM system

17

Hubspot CRM is free, while Activecampaign is paid and you also have to pay for the CRM function. Don’t forget that ActiveCampaign focuses primarily on email marketing and then everything else, while Hubspot is primarily a CRM system. And if all you need is a basic free CRM, obviously you'll choose a free HubSpot plan with a free CRM

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Positive argument for “HubSpot CRM”

Integration with telephony

16

Since Hubspot is primarily a CRM system - it works great if you have a sales department. Hubspot CRM integrates well with telephony. You can make calls directly from your CRM system. Unlike Activecampaign, you can create contacts without email or even a phone number. Also, it's easy to make notes while making a call, you can easily add a new contact and use the table of deals. I like that you can keep track of how many calls/emails I've made. It's not hard to find that data.

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Negative argument for “HubSpot CRM”

One CRM system is not enough

14

HubSpot's pricing on their CRM is always free. That seems cool at first glance, but it's not. To get the most out of HubSpot, you'll need a marketing automation module. With the free plan, you only get limited features. If you're a beginner, those limitations may be enough for you. But as your business grows, you'll have to pay at least for the Starter plan, which costs $50 a month. And upgrading to a professional plan will cost you $800 a month. Hubspot costs a lot of money, but it's not much better than Activecampaign, and its price is many times higher as much. If you still want to use Hubspot CRM, then it makes sense to integrate it with marketing automation Activecampaign, this bundle will cost you less than using Hubspot

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