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ActiveCampaign vs Getresponse

ActiveCampaign
VS
Getresponse

Hello everyone. I wanna choose software for my educational project and doubt between ActiveCampaing and Getresponse. I’ve read a lot of reviews, but still, I don’t have a clear understanding of what will suit me best. Write me please some advantages of these tools for an educational project.

ActiveCampaign
GetResponse

Results

ActiveCampaign vs Getresponse

38% points
62% points

ActiveCampaign

Getresponse

Votes — 29 points
8 positive arguments
6 negative arguments
Votes — 47 points
4 positive arguments
1 negative arguments
ActiveCampaign
Getresponse

Positive & Negative Arguments

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Positive argument for “ActiveCampaign”

Advanced functionality

15

The functionality of ActiveCampaign is much more advanced than that of Getresponse. It is possible to create automation on the basis of a large number of triggers, for example, if a contact signed up for a list or filled out a form, visited a website, or got into a funnel, if he makes a purchase on the site or drops the cart. Also, there's a huge selection of actions: you can send an email to a contact at a specific time, add a tag, send a text, add a deal, etc. ActiveCampaign has advanced contact segmentation. You can segment contacts by lists, actions on a site or in an email (clicked a link, forwarded/responded/opened an email, etc.), by contact geography, deal details, tags, etc. Activecampaign also has a form builder - you can build it into your site, collect leads and add them to different automations

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Positive argument for “ActiveCampaign”

Powerful CRM module

15

The CRM module in ActiveCampaign is much stronger than the CRM module in Getresponse. You can create an unlimited number of funnels in it, change the stages of deals, appoint a manager responsible for the deal. In the deal card, you can easily view the history of interaction between the manager and the contact, create notes in which the manager will write down important information on the lead and the deal. It is possible to send and receive emails directly in the interface of the deal and customer card. You can set up automation of the deal flow, for example, send a commercial offer if the contact has moved to a certain stage of the funnel. Also, if the manager didn't call, the system will automatically create a task and remind him to call back at a chosen time. Using site tracking, you can set up a notification to the manager when a customer re-visits the site or a specific product page

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Positive argument for “ActiveCampaign”

Double billing

13

The price of using ActiveCampaign is cheaper than using Getresponse. Why is this the case? Because the same contact can be in several lists at the same time. In ActiveCampaign we charge for the number of contacts even if they are in different lists. But Getresponse has a problem with this because if a contact is in several lists at the same time payment also rises by several times.

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Positive argument for “ActiveCampaign”

Site tracking is available

13

ActiveCampaign has a cool site tracking. It helps you track customers' actions on your website and understand what content is of interest to them. For example, we use it in our automation this way: if a contact comes to our site more than 5 times, we understand that he is interested and send an email with a special offer. Or if the contact visits pages with a certain type of content, we send him emails about this exact topic

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Positive argument for “ActiveCampaign”

The flexible lead scoring system

11

In ActiveCampaign there’s a flexible lead scoring system. You can get points for actions performed by your contact: opened an email, clicked a link in an email, visited a blog page, visited a page with an offer, bought a product, left a request, etc. You can set up your own system for gaining points. Based on this data, you can configure to send a notification if the contact has reached a certain score. Thus managers will work only with hot leads

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Positive argument for “ActiveCampaign”

User segmentation

16

There’s very diverse and flexible user segmentation. Segmentation allows you to send a campaign at the right time to the right group of people. You can segment contacts by lists, tags, customizable fields, location, site actions, deal details, etc. That is, you can create segments by those who have or haven't opened any of your campaigns, by location (if, for example, you want to highlight those who are in the capital), who bought a product, or attended a webinar. For example, you can segment contacts like this: a contact has visited our site 5 times, is in New York, bought our product, attended webinar #1, but didn't come to webinar #2 - and this is the segment of people we can send an email to

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Positive argument for “ActiveCampaign”

The predictive sending feature

14

In ActiveCampaign there’s a function of predictive sending. With the help of this feature, you can increase the open rate of emails. The system analyzes at what time most often a contact opens an email and sends it at that certain time. We used to send our emails at the same time: in the morning according to our time zone. But since our customers are located all over the world, some contacts received emails in the middle of the night. And of course, these emails remained unread. This feature solved our problem.

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Positive argument for “ActiveCampaign”

Dynamic content feature

13

ActiveCampaign has a dynamic content function. You can substitute content blocks in emails depending on the tags that your client has. This way you can adjust the email to different segments of your audience. For example, you need to send one piece of information to contact with the tag "top manager," and another to contact with the tag "manager." For cat owners, we'll show cat products, and for dog owners, we'll show dog products. This way, you can increase the engagement of your contacts in your newsletter.

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Negative argument for “ActiveCampaign”

No integration with chatbots

9

In Activecampaign there’s no integration with chatbots at all since the system itself doesn’t allow you to create a contact without email. To implement chatbots, you need to use some other tool. This is why we started using Manychat separately. In Manychat you can make a chatbot, and they also added an email newsletter function. It would be nice if some vendor would make it all in one: both chatbots and cool email marketing. Unfortunately, most of the time, either chatbot are good or email marketing automation. It's a pain. No CRM system can do proper integration with chatbots right now

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Negative argument for “ActiveCampaign”

You can't create a contact without an email

18

In Activecampaign you cannot create a contact without email. Originally, when Activecampaign only had an email marketing feature, this was ok. But with the development of CRM system features and chatbots - they still haven't changed that! So if you have a pizzeria, for example, and you get an order by phone, you can't add a customer to your CRM system without adding a fake email. Then you would have to find out the customer's email to make it all right. Thus it's not so good for some kinds of businesses, especially for those, who work with incoming calls..

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Negative argument for “ActiveCampaign”

Problems with incoming calls

12

Still the same problem with creating a contact without email. We started using Activecampaign but immediately bought Pipedrive, because we have a sales department and incoming calls, and in Activecampaign there’s no possibility to create a contact without email. So we had to set up Pipedrive + Activecampaign integration through Apiway. So when a client calls us, we create a client card, and then the manager finds out the email, and only after that we enable mailing. This isn’t very convenient, but Activecampaign automation is good enough, so we have to work this way. If they would fix it, that would be great

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Negative argument for “ActiveCampaign”

Heavy interface

16

The interface in Activecampaign is heavy, more like a professional one. It's very hard for newbies to understand it. The design is ugly and looks like it was created 10 years ago and hasn't been changed since then. The interface often lags and doesn’t respond, especially when you set up automation

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Negative argument for “ActiveCampaign”

Too many features in the system

12

All-in-one CRM. And that's a bad thing. The company used to have a one-feature strategy - they only had email and marketing automation. And that was really the best tool. Now they've started doing both help desk software and on-site chat and attribution analytics and website builder. And those features aren’t good enough. Why are they trying to do machine learning if you still can't add a contact without email?

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Negative argument for “ActiveCampaign”

Terrible email builder

14

ActiveCampaign has really good segmentation and a lot of automation options, but the email builder is terrible. It has very few ready-made templates. The builder itself runs very slow no matter how powerful your computer is. To make a nice-looking email we buy Stripo, make a nice design in it and then load the HTML code into Activecampaign. This is a solution we found, but we don’t want to pay for third-party software when we pay in Activecampaign for the same functionality

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Positive argument for “Getresponse”

Comprehensible interface

17

Getresponse has an intuitive interface, it is beautiful, convenient, and much better than Activecampaign. It’s so clear that it allows even beginners to get started quickly instead of wasting time trying to figure out how everything works! Also, the design looks pretty modern, which you can't say about the Activecampaign interface

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Positive argument for “Getresponse”

Convenient and nice email builder

16

Getresponse has over 500 ready-made templates in different categories. I've used the email builder in both Activecampaign and Getresponse. Getresponse's email builder is much prettier and more convenient. Also, Getresponse is perfect for online stores because it offers blocks that allow you to embed products directly into your emails and send promo codes to customers, all without any HTML coding

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Positive argument for “Getresponse”

There's a platform for webinars

15

Getresponse has auto webinars and they work quite well. If you have an educational project and do webinars/auto webinars, Getresponse is good for that because it has both a webinar tool and an email newsletter. And you don't have to do integration between the software. A lot of people say it's bad, but for my business, it works well, we bought one tool and closed all the issues. Auto webinars work well, there’s an option to do an evergreen webinar with chat simulation

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Positive argument for “Getresponse”

Site builder

15

Getresponse allows you to build landing pages. They have over 200 ready-made design templates. We have an online store and it's very convenient for us to create a website on Getresponse because you can then add these products to the emails increasing sales. And we don't have to pay for a third-party service.

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Negative argument for “Getresponse”

All-in-one tool

16

In 2015, Getresponse only had an email newsletter feature and I liked that. Now they started adding CRM, site builder, I pay for it, although we use Unbounce to create a website. I don't use this feature. The CRM function in Getresponse is very weak and we switched to Pipedrive. In fact, there are a lot of functions, but many of them are not completed, so I only use the email marketing module. I think it would be better if Getresponse concentrated on developing only marketing automation

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