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Social video marketing: the strategy to convert your viewers into leads

People are now watching hours and hours of videos on social media. In 2020, 22% of Americans spent one or two hours weekly watching videos on YouTube, Facebook, Instagram, Snapchat, and TikTok, the recent Statista survey finds. Additionally, 18% of U.S. adults watched online videos for two to five hours each week. Besides, 9% of respondents spent more than 20 hours (!!!) per week watching online videos.

Here are four arguments for why you need to map out your social media video marketing strategy:

  • Videos convert watchers to customers

It is obvious to use video for products and services showcasing. This is dynamic, immersive, and live content. No text will be able to exert the same effect. If your users are impressed with your video, they often are ready to buy from you.

  • Social media algorithms appreciate video content

You may know how it is hard to beat the algorithms of Facebook or Instagram ruthless to your regular posts. If you have started with your page recently, there are low chances that you will get their attention. 

  • Videos draw mobile users’ attention

Today, people consume mobile content anytime and on the go. Your customers watch videos when they commute to their offices, do exercises on a treadmill, wait for an appointment, and even before going to bed. You can entice them for your brand by frequently releasing videos on your YouTube or Instagram.

  • Videos create an emotional bond between your audience and brand

Video helps you maintain your brand credibility. Yes, customer testimonials on your website can perform well, too. However, video reviews with happy clients, video tours from your office, and 15-minute answer-and-question webinars can perform even better. It confirms that you are a transparent and genuine company.

Dive into this article to learn how to map out an effective social video marketing strategy in 8 steps.

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ActiveCampaign is a marketing and sales automation platform that helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized messages.