Product feed management is a skill that can be achieved with just 2 simple things:
Proper Knowledge – Attaining Proper knowledge of the product management
eCommerce Tools – Setting up the system with automated Management tools
So let’s move on to the first item on the list and understand the basics of product feed management.
Product Feed Management is defined as the process of optimizing the product feeds and centralizing all the information to minimizing the risk of errors. Proper and Organised Product Management gives a boost to the sales efforts while selling online.
You must be wondering what does optimizing the feed exactly mean? Well, it typically means optimizing the following:
In terms of a Magento seller, product feed management can be defined as creating the most efficient feeds and updating them regularly. Proper feed management in Magento is a key for sellers to perform perfect multi-channel listing & selling since it ensures that all the requirements of each sales channel are met.
You must be wondering –
Can I perform feed management in Magento manually?
The answer is – It could be done manually BUT that can only be applicable for a small-scale seller with a limited number of products in the catalog.
This is where an Automated Feed Manager comes into play.
A Product Feed Management tool (aka eCommerce Product Feed Manager) is a centralized tool that provides a powerful platform to monitor, enrich and update the product feeds on the store as well as the linked platforms.
In other words, a product feed manager gives sellers the freedom to manage feed and its multichannel distribution without a developer.
Now let’s understand the significance of selling online using an automated Product Feed Manager.
Feed Management gives sellers an upper hand by streamlining their selling with these advantages:
We’ll be discussing this in detail in the latter half of this blog.
Since you have to manage feeds, you need to understand the major types of Feeds in Magento.
The major feed types in Magento includes:
Here is a step by step guide on how you can set up and manage product feed using a Product Feed Manager:
1st Step: Installation of the Product feed manager in Magento Panel
2nd Step: Linking the product inventory
3rd Step: Linking the platforms on which the product is to be uploaded
4th Step: Category and attribute mapping
5th Step: Establishing a real-time integration
Now let’s understand each step in detail:
This is the basic installation step in which the data feed manager extension is installed in your Magento panel. It’s a simple process and can be easily done with a few basic commands.
Next comes the step to link the product inventory. This simply means uploading products and categorising products. The feed manager ensures that figures from the inventory and on the Magento panel are synchronised.
Also, you can arrange the products in profiles (a collection of similar kinds of products) which makes it more convenient for bulk management of products.
This process is so convenient because, in just a few clicks, all the product feeds from your Magento store are sorted.
Also Read: What are Cron Job in Magento?
Now comes an integral step, ie, establishing a connection with all the connected platforms (or marketplaces).
You can upload the selected products (in the form of profiles) to all these marketplaces.
Next comes the step to map the categories and attributes of your store and marketplaces.
The feed manager gives a platform where the attributes and categories of marketplaces and stores get list side by side. You can map with 2 basis – one to one and one to many.
The last step is creating a real-time integration by setting crons of different functions such as product, order, and pricing updates.
This ensures that data and figures updates on all ends.
Once all five steps are done, it’s for sure to get the best quality feed that is compatible with all platforms.
Now a question stands, which is the best product feed manager for Magento –
The best tool to manage product feed on Magento is CedCommerce’s Multichannel eCommerce Integration. A one-stop extension that allows you to perform all the actions involved in managing products on Magento as well as connected platforms.
Is the slow speed of Magento 2 stopping you from choosing Magento for your eCommerce store? As we all know that page speed plays a major role in the smooth functioning of your eCommerce store. The slow speed of any website or store may frustrate users so for that Magento Store optimisation is necessary.
eCommerce marketplace Integration helps multichannel sellers efficiently manage different platforms and reach potential customers with ease.
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